Committee Reports

A round up of the work of the Committees of the Board in recent months


Member insight project - An overview of this project was presented by Jon Downer, Research Director at Purple Jellyfish.  Points raised during discussion were that (a) the research outcomes will be segmented to provide an overview of responses for each Region/Devolved Nation and (b) a communications plan is under development, to alert members to the impending survey work.  The Chairs are supportive of this research study and will be closely involved in all of its stages.

Board reviews of the year - The Chairs were invited to highlight their successes and challenges over the past year.  Amongst the key messages are:

  • After a slow start in some Regions, Boards are picking up the pace and being successful in taking forward Institute strategies – with a particular success being engagement in Business School and professional body partnership development
  • There is a greater level of understanding as to Board member roles and responsibilities
  • Board membership churn remains an issue, although recent recruitment to various Boards has been successful in terms of bringing on active members who are being very proactive and committed
  • Boards are starting to articulate their commitment to run a specific number of events during 2015/16 – based around hub areas, reflecting the demographics and size of the Region/Devolved Nation.

Issues raised and actions agreed include:

  • seeking engagement from Companions – as event speakers etc
  • agreement to revisit the Ambassador programme at the next Chairs’ meeting – what are its objectives; what is the level of interaction with the Boards
  • a central repository ‘toolbox’ created in Googledocs, where information on initiatives can be lodged and shared
  • full Board member induction programme under development.

Boards will now be developing their success measures for 2015/16.  A number of the Boards already have these in draft. 

Board succession planning - Proposals were presented to the meeting and agreed, in summary:

  • Those Chairs in place prior to April 2014 come up for re-appointment in October 2015.  Individual discussions will be held with the Chairs – involving Gavin Richardson, as Chair of the Advisory Committee, and the Membership Networks Managers.  A peer review process, involving all Board Chairs, is also envisaged.
  • Those Chairs appointed subsequent to April 2014 will carry on in post for a further year to October 2016.
  • Any vacancies arising will be advertised and subject to interview
  • Board members coming up for re-appointment in October 2015 (having served for more than 18 months), will discuss with the Board Chair their level of contribution to date, and their commitment to ongoing involvement.  They may then be confirmed in post for a further two year term.
  • Any vacancies arising will be subject to interview and appointment.
  • Members appointed since April 2014 will serve for a further year, to October 2016.
  • Appointments to fill casual vacancies will continue as at present, ie via interview and appointment by the Boards themselves.

It is important to emphasise the need for members to understand fully the expectations placed upon them at the point of recruitment – to ensure that roles and responsibilities are fully understood – particularly the need to get actively involved and engaged.

Communications and member engagement - The action plan arising from the November 2014 Member Engagement Day is progressing well:

  • Champions’ get togethers – The Comms Champions have already met; sessions for IC and WiM Champions are now scheduled.  The aims of these events are to share learnings, successes and challenges, and build teamwork.
  • Professional body relationships – Board links with other professional bodies are being compiled into a spreadsheet; and a guidance note on working with professional bodies is being compiled, and will be a discussion item at the next Chairs’ meeting.
  • Regional roadshows will move into a pilot phase, with events scheduled in Bristol in June and Plymouth in September.
  • Regional data – following concerns raised at the last meeting, work is underway to provide a monthly dashboard of key metrics – including membership figures (losses and gains); members by grade, age range and gender. 

Regional awards - The criteria for judging these awards have now been sent out to the Chairs, along with an explanation that these awards are now seen as ‘Regional Excellence Awards’.  The Chairs accepted that this year’s awards programme has not been successful.  A point stressed is that awards do take time to gain momentum and, in their early years, may well see a disappointing response in terms of quantity and quality of nominations.  At their next meeting the Chairs will review this year’s Awards experiences and assess what the format and approach should be for future awards, if indeed such awards should continue.


Code of Conduct – ongoing promotion strategy The Committee considered ways to embed and promote the new Code, with suggestions made as follows:

  • Working with the Complaints and Investigations Committee on how the Code is being applied.  Regular reports would be sought. 
  • Placing a promotional image of the Code in all member newsletters, with a hyperlink to the Code pages on the website.
  • Possible alignment with CPD activity, seeking examples of how a member has complied with the Code - this would need to be investigated by the Product Development Team.

CMI Strategy Update 2015/16 – The growth achieved, particularly in the HE and professional body partnerships was welcomed.  Suggestions made on further organisations and individuals to contact within the HE sector included Million Plus and Deans of The Health Schools Group.

One strand of activity for 2015/16 particularly discussed was Apprenticeships and the National Skills Academies.  The Committee would be kept updated on discussions to develop an Degree level Apprenticeship in Management.  Further suggestions made for the international strand of activity were to leverage the IET’s existing presence in Hong Kong and China and hold talks with NIBS, the Network of International Business Schools.

Brand Development – The Committee received the brand awareness results and welcomed the strong performance vis-à-vis competitors, in particular the fact that the Institute’s prompted awareness rating was one of the highest amongst peer professional bodies.  On the other hand, spontaneous awareness had decreased across all professional bodies.

A particular observation was made on IoD spontaneous awareness, which had dropped markedly.  It was suggested that this could be because the IoD had ceased the practice of offering Business Schools free membership for students.

Overall, it was agreed that the research result was very positive and proof of good awareness raising in the CMI.

Draft Thought Leadership Strategy - An overview of the Thought Leadership strategy for 2015/16 was discussed:

  • CMgr research was well advanced and the report under development.  The financial impact of a CMgr on their organisation now stood at £400k.  A PDF file of testimonials would be sent to CMI members for promotion purposes; this would have an impact both for the individual CMgr and the company brand.  A PR toolkit for CMgr, comprising infographics, and 10 essential facts was also under development and will be sent to current CMgrs
  • The Management Salary survey will now focus on performance related pay, with a May 2915 issue date
  • The Gender Salary Survey is a very popular campaign; however, care was needed not to ‘pigeon-hole’ the Institute on this single issue.  Other areas of diversity were therefore being focused upon, with a survey looking at the topic of Age.


Investigation process for complaints handling – The Committee conducted an in-depth review of the current complaints handling process, with particular reference to the strengths of the current panel of investigators; the need to refresh that panel; and the need to undertake further training.

This review is deemed important to ensure that the complaints process is fit for purpose and mitigates any possible reputational risk for the Institute. 

Points highlighted were:

  • The panel of investigators has reduced in recent years and new members should now be recruited – to reflect the diversity of the membership
  • The estimate is that the Panel may need to investigate, on an annual basis, 3 x CMI complaints and 1 x IC complaint.  This gives a core requirement for 10 members to form the Investigation Panel.
  • A watching brief needs to be kept on CMI strategic developments over the longer term, in particular international expansion – as this will necessitate a further review of the complaints processes to ensure that member complaints generated from outside the UK can be appropriately handled.
  • An immediate action needed is to ensure that the Committee confirms that a complaint is fully articulated before it is passed to the Investigation Panel.

A joint briefing and training session involving the Committee and members of the Investigation Panel is being scheduled in June.

Code promotion – The Committee discussed ways of keeping the Code at the forefront of members’ minds and agreed that the focus should be on member ‘sign up’ at the annual renewal stage.  Case studies, on an anonymous basis, could also be written up and published via newsletters and website.


Key topics on this Committee’s agenda were:

  • Chartered Management Consultant
  • Member Engagement and Insight Project
  • IC Success Measures 2015/16
  • Report on ICMCI Issues - Trustee attendance at Eurohub Vienna

Chartered Management Consultant

The Committee noted the good progress made on the Chartered Management Consultant Project.

The project plan remains on schedule, working towards the key date of the CMI AGM on 22 September 2015, when we will seek member approval to approach the Privy Council to make provision for the award of Chartered Management Consultant within the CMI Royal Charter.

The survey outcomes from the recent consultation exercise are being analysed, together with feedback from telephone interviews and workshops with SME practices, consultancy buyers, partners of the large firms, and Young MCA. 

Success has also been achieved in eliciting strong expressions of support from other chartered professional bodies, the large consultancy firms and the Worshipful Company of Management Consultants.

The Committee is providing oversight of the project, with members continuing to act as a critical friend on project activities.

The next step is development of a ‘strawman’ definition for ChMC, which will be the subject of a further round of consultation during May. 

A working group of IC Advisory Committee members will now focus on communication and consultation with members, in particular on the development of a ‘community’ of consultants within CMI.

Member Engagement and Insight Project

The Committee discussed the positive progress on the Member Engagement and Insight project, focusing on determining the needs/wants of different member segments, within CMI, IC and WIM.

The first stage of the project is complete, namely telephone interviews with 550 members across the grades.  These have elicited a wealth of data and insight.  Questions posed included reasons for joining, knowledge and satisfaction with services on offer, factors that may encourage members to upgrade, and likelihood of members renewing their membership.

The next stage takes the form of a series of member surveys, including a dedicated survey for IC members.  Despatch date is early May, with the findings reported back during June.

IC Success Measures 2015/16

The Committee agreed a set of success measures for 2015/16 which it will monitor at each meeting.

These relate to:

-          Financial targets: membership income, practice income and training income

-          Member recruitment and retention (as % targets)

-          Member engagement and reconnection 

-          Chartered Management Consultant (ChMC) approval and development of a sustainable and commercial implementation plan

-          Planning for the launch of the ‘consultant community’ within the CMI

-          Fostering International links

-          Other longer term success measures, including Partnership development of ChMC via Business Schools and other professional bodies and thought leadership activities.

Allocation of responsibilities and action plans will be the focus for discussion at the next meeting, receiving input from Simon Bowen, incoming Director of Member Engagement.

Report on ICMCI Issues - Trustee attendance at Eurohub Vienna

The IC is a member body of ICMCI (The International Council of Management Consulting Institutes) and elections to the Executive Committee of ICMCI take place this year. IC has four Trustees in ICMCI and it was agreed in principle to put forward one Trustee as a candidate for election. The selection process will now commence.


Key topics on this Committee’s agenda were:

  • Report from Assessment Panel
  • Companion Offer & Engagement & Demonstration of Directory
  • Gold Medal Update

Report from Assessment Panel

The Board reviewed its work in recruiting new Companions and was pleased that it had recruited 56 Companions against the target of 50 for this year.

The Board endorsed the nominations for new Companions. Work will now take place to recruit more Companions from the public sector, mutuals, the consultancy sector, the consumer sector and manufacturing, with the overall aim being to achieve sectoral balance.

Companion Offer & Engagement & Demonstration of Directory

The Board received a presentation of the initial version of the new Companions’ Digital Directory which pulls through information from the Institute’s CRM database. It will be populated with additional information as it is collected and will be developed incrementally.  The Directory is an informative and user-friendly tool, easily accessible and always up to date. The majority of Companions have already agreed to participate in the Directory and there have been over 40 appreciative comments from them. There will now be a programme of work over the next few months to contact every Companion to confirm their personal information and gather information on their interests for the Speakers Bureau.

The Board received a paper on the ‘Growing Your Small Business Programme’ which will highlight the need for management development to enable small businesses to grow.

Between May and June 2015, CMI and Business Schools will be hosting 14 events across the UK for employers and small businesses. These events will allow attendees to learn about funding and support available to them, in addition to discovering key data about small businesses in their region. Companions will be key members at these events, either as speakers or chairing the event and a final report will be launched at events in the House of Commons, Holyrood, the Welsh Assembly and Stormont in September 2015, to coincide with the political party conference season.

Gold Medal Update

Discussion took place around the timetable for the 2015 CMI Gold Medal process and the type of candidate sought; who would be a thought leader in their field, attract a good audience and help further raise CMI’s profile. More work will now take place to finalise the timetable and develop a fuller profile of the type of nominee sought.


Diversity research – The Committee received a presentation from Lysbeth Plas, Senior Research Officer, on the initial findings from the current diversity research survey.  Responses are still being received and therefore the final messages are not yet crafted.  However, initial analysis is showing:

  • a clear discrepancy and joined up thinking, moving from collection of diversity data within organisations, to the publication of data, which then leads to the setting of targets
  • 35% of respondents indicate that their organisation does not measure diversity
  • 58% of respondents have received diversity training
  • many barriers remain, including unconscious bias.

Once fully analysed and presented back, the findings will form the basis of a new WiM White Paper, with a prospective launch date of October/November 2015.

WiM Network collateral – A new information leaflet was considered in its draft form, leading to progress on finalising the collateral for use at meetings and events across the UK.  The key feedback was to ensure positive messages and stress the benefits of joining the WiM Network.

Feedback from WiM Champions – The WiM Champions had met earlier in the day and feedback from that meeting was relayed to the Committee.  The challenge remains to reinforce the communication links between the Champions and Regional Boards and the central Committee.  The answer may lie in a reconfiguration of the WiM Advisory Committee itself, and proposals to this effect will be developed for consideration.

Great examplars of good practice were shared with the Committee arising from the Champions, including the full year programme published as an engaging leaflet by WiM in the North East, Yorkshire, Humberside Board; and initiatives to appoint Student Ambassadors for WiM. 

Promotional campaigns – As well as new collateral, the Committee heard that campaigns will be developed to promote the WiM Network and attract new members into it, as well as encouraging existing members to engage more actively.  This includes a new WiM LinkedIn group.  Messages to put out via social media were briefly discussed, the consensus being that these need to be impactful, changing perceptions and current ways of thinking.  These messages should also pick up on the key themes emerging from the diversity research.