Press and PR update
PR coverage in numbers
During January and February 2016, we generated 399 pieces of coverage, bringing the total for 2015-16 to 2,561.
PR activity: Quality of Working Life, 12 January
The top finding of the QoWL report is that managers are working 29 days extra a year through the ‘always-on’ culture of working out of hours. Ann Francke gave pre-record interviews to Sky News Radio and BBC Radio 5Live, which were repeated throughout the day of launch. Patrick Woodman, in the Policy team, gave six live radio interviews, including one for BBC Scotland. Our research partner for the QoWL report, Prof Cary Cooper, also gave radio interviews about our research.
Our story has been covered in print by FT, Telegraph, Daily Mail, Metro and The Sun. The story was picked up by PA (a news wire), handing us coverage in a host of regional titles. We also received excellent online coverage in national news and trade websites. Highlights include:
The Telegraph; Daily Mail; and City AM.
PR activity: Ann Francke interviewed on BBC World’s Business Live, 27 January
Ann Francke gave a live 3-minute TV interview on BBC World’s Business Live show. Ann contributed to a feature on the difference professional management skills make to how businesses perform, giving airtime for CMI’s key messages.
PR activity: CMI comments on UKCES skills gap research, 28 January
We issued a media comment in response to findings of the UKCES skills gap research, calling for British firms to invest to tackle talent poverty. The comment was picked up PA, so quoted in most pieces of press coverage the UKCES report generated. In all, we featured in nearly 30 pieces of coverage in business trade and regional press.
PR activity: Management Book of the Year 2016, 8 February
The winning books were reported in 10+ publications from the business and publishing trade press. The highlight so far has been a write-up in City AM.
PR activity: CMI comments on gender pay gap measures, 12 February
Ann Francke’s comment on the Government’s latest announcement on measures to tackle the gender pay gap featured extensively in media reporting, generating 70+ pieces of coverage and positioning CMI as the lead voice on the issue. The highlights included Ann being interviewed live on the sofa on BBC 1’s Breakfast and by Kay Burley on Sky News. Print highlights included:
BBC; Guardian; and Daily Mail.
PR activity: CMI comments on Work Your Hours Day, 26 February
CMI commented on the Work Your Hours Day campaign, using it as an opportunity to re-state the key message of its Quality of Working Life report. Ann Francke’s comment was picked up by PA, which led to coverage in 30+ newspapers and their online versions. The highlight was making the national Mirror report.