Using our brand
Our mission is "to increase the number and standard of professionally qualified managers and leaders."
We're an organisation that is ambitious to achieve things for our members and employers. We're ethically driven - and we still judge things by results; we want people to understand all this when they see our brand.
The clearer our brand, the better people understand who we are, what we do and what is important to us. It's one more way to help us build relationships and grow in stature as an organisation.