Our corporate identity affects how other people perceive us. As a respected organisation with a high profile, it is important that we communicate a professional and consistent image.
Our brand is an important piece of intellectual property with rules to protect its usage. If you have permission to use our brand then please follow our guidelines. You can download the PDF [hyperlink to PDF] from this page.
Who has permission to use the logo?
How do I request the logo?
How do I use the logo?
Must Branches have artwork approved?
External organisations offering endorsed services to members and Approved Centres offering our qualifications are entitled to use our logo and strapline after completing an indemnity form confirming the brand will be used within our guidelines.
Members will not be allowed to use the logo on their personal or business marketing materials. This is to avoid the impression that we endorse or recommend unrelated products and services. Permission for our brand may be given if we have screened, or are directly involved in providing, the service in question.
We encourage members to publicise their membership by including the appropriate letters after their name signifying completion of our qualifications.
Approved Centres should email Qualifications or call 01536 207492.
Other organisations should contact Corporate Marketing Permission will be granted upon a satisfactory proof of showing how the logo is to be used being accepted by Corporate Marketing.
Our design guidelines provide detailed guidance on using the logo and strapline with clear examples. Download a copy of the guidelines.
Approval of the branded material must be given before going to print. Final artwork should be emailed to Corporate Marketing We aim to respond within 24 hours.
Institute branches can use a series of pre-approved marketing templates. Contact Membership for further information. Other usage must go through the approval process, contact Corporate Marketing for further help.
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