Management Articles of the Year - February 2014
Dr Jules Goddard of London Business School labelled businesses’ over-reliance on cost cutting as a ‘perilous, nonsensical and lazy option’ as he picked up the top prize in the CMI Management Articles of the Year competition, for his article on the subject.
In the article, Dr Goddard sets out why companies increasing costs and making bolder, less risk averse investments are the ones that stand to be successful in the future, and suggests new rules for business management that concentrate on ‘better rather than cheaper’, and ‘revenue rather than costs’.
Read this and the other four highly rated articles in the Winning Ideas report.
- Published: February 2014
- Authors: Various
- Price: Free -- download from the link below.
|Management Articles of the Year 2014.pdf||1002.66 KB|
|Management Articles of the Year 2013.pdf||656.77 KB|
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