Webinar - How writing a book can boost your business
Start Date: 05 Dec 2014
Start Time: 12:30 PM
End Time: 1:30 PM
Duration: 1 hour
Most people have, at some time, thought of writing a book detailing their personal triumphs and tribulations but maybe not considered it as a possible marketing tool for their business. Writing a book gives you and your business credibility and the resulting book can be used in so many ways: as a corporate gift, displayed in reception, as a form of handout in training courses or to be given out at presentations. It could be a book about your business and how it has grown, one particular project of note, or your own personal management philosophy. It could contain gigantic colour pages or be full text. One thing for certain is that it could prove a powerful marketing tool for you and your business - but how to go about it?
In this webinar, Karen Mannering (CMgr), author of over 14 books internationally, will take you through:
- the reasons why she feels that that writing a book can boost your business
- how you would like your book to support your business
- how to plan a business book
- how to decide on publishing options
- marketing your book and gaining full value from it.
Karen Mannering is the Director of K M Portfolios Ltd, a development consultancy that provides a range of services including OD consultancy, training (design and delivery), coaching, writing and psychometrics in both the public and private sector.
Karen has over 20 years in people development working with large organisations, universities and colleges. She has a large presence within the Social Care Sector and also works as an associate of the National Skills Academy for Social Care and has also both worked in, and for, the Police, the NHS, and Education.
A registered psychometric practitioner with The British Psychological Association, Karen uses a number of psychometric instruments to enrich individual development, selection practices, and provide meaningful feedback. She is also a registered practitioner of Myers Briggs (MBTI) and BarOn Emotional Intelligence Quotient, which she incorporates into her developmental work.
Karen’s delivery style is to bring together her knowledge of business practices and theories together with modern psychology to ensure that individuals and groups are able to work together more effectively to achieve their goals. Her programmes are lively, thought provoking, and steeped in experience and theory.
A speaker at a number of conferences, Karen also writes for magazines, journals and websites. She has been quoted several times in The Times and The Guardian. She has also written and published 14 books.