Internal Coaching: The Inside Story

Start Date: 18 Sep 2014

Start Time: 6:00 PM

End Time: 9:00 PM

Duration: 3 hours

Capacity: 50

Venue: Darwin Building, Regent's College, Regent's Park, London, NW1 4NS › View map

Member price: £12.00

Non-member price: £18.00

Event Capacity: Full

Internal coaching: The Inside Story

There is considerable evidence to suggest that a significant trend over the next decade will be organisations training internal coaches to meet their managers leadership development needs. One of the organisational drivers is the need to contain costs but an important risk in this strategy is that organisations can be tempted to cut corners and do not always train and support their internal coaches properly. Internal coaches can find themselves torn between their obligations to their clients and to the employer. How to set up and run an effective pool of internal coaches is very much a topic for the next decade.

Join Katharine St John-Brooks, author of Internal coaching: The Inside Story to explore why internal coaching has become so popular as a way of developing organisations talent; the pros and cons of internal coaching compared with other approaches to leadership development (and with external coaching); the rewards and challenges of being an internal coach; and how organisations can get the best bang for their buck if they decide to invest in a pool of internal coaches.  

Katharine will deliver an informal lecture, telling stories and asking members of the audience to share theirs. She will lead a discussion on the factors that go towards ensuring that

a) internal coaches get the support they need to do a brilliant job and

b) organisations get to realise the benefits that they expect from their investment.

Katharine will also be posing a common ethical dilemma that arises for internal coaches (an example of the challenges that internal coaches can face) for audience members to discuss.


6pm for 6:30pm   registration and networking
6:30pm-8:00pm  speaker presentation and questions
8:00pm-9:00pm  networking

Attendees will go away with an understanding of the benefits and risks associated with setting up an internal coaching scheme and the key factors that contribute to making it a success. They will also get a real feel for what it like to be an internal coach illustrated by many stories.

This event is aimed at all who are interested in developing talent in their organisations.


Katharine St John-Brooks

Katharine St John-Brooks MSc MA FIC

Before setting up her leadership consultancy Working Solutions in 1997, Katharine St John-Brooks had 20+ years’ experience as a senior manager in the public sector.

She is a Fellow of the Institute of Consulting and an experienced executive coach of ten years’ standing with an MA in Coaching (her research was about internal coaching) and an MSc in Organisational Behaviour.

As well as her executive coaching work, she is very active in her professional body: the EMCC (European Mentoring & Coaching Council) and chairs both their Public Sector Coaching & Mentoring Forum and their Internal Coaching Special Interest Group.

Her book “Internal Coaching: The Inside Story”, was published by Karnac Books in November 2013.


  • Refreshments provided

Enquiries contact

Questions about this event should be addressed to Oscar Floris at or by telephone on 020 7416 6648.

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