Realising Sustainable Business Models: Marketing and Leadership

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Start Date: 12 Nov 2015

Start Time: 5:30 PM

End Time: 8:30 PM

Duration: 3 hours

Capacity: 150

Venue: Roland Levinsky Building, Plymouth University, Drake Circus, Plymouth, PL4 8AA › View map

Admission price: Free

Event Capacity: Full

This evening event, which is part of the ESRC Festival of Social Science and supported by Plymouth Business School, the Chartered Institute of Marketing and Friends of the Earth, will situate marketing, leadership and marketing leadership as critical to delivering the new businesses models that can sustainably deliver value - in a future of fluctuating prices and economic forecasts, resource inaccessibility and changing employee demands.

Victoria Hurth will present a Framework for Evolved Marketing to harness the central role of marketing in creating sustainable business models. Donna Ladkin (shortlisted for CMI book of the year) will discuss the leadership qualities required to deliver a sustainable organisation, and Martin Roach will reflect on how businesses use their values to drive their business.

The event will be chaired by Ben Rhodes, Chief Executive of Devon & Cornwall Business Council.

Audience members will be invited to discuss the issues in an extended panel discussion.

The audience will gain diverse insights into the role of marketing, leadership and marketing leadership in delivering new sustainable business models that not only withstand the challenges facing organisations in the future but will enable them to thrive in the new context.

The speakers are at the cutting edge of thought and practice in marketing, sustainability and leadership and the latest research and practitioner insights will be presented.  The event will offer attendees a space to think through some of the big strategic questions facing organisations and what can be done now to achieve sustainable success into the future - and why marketing is critical to this.

CPD certificates from the CMI and the CIM will be awarded to delegates who attend.


Victoria Hurth

Dr Victoria Hurth

Victoria works on solutions to environmental and social issues across the fields of academia, business and the third sector. Her background in marketing, initially working for 3M and then as a marketing consultant for Accenture has been supplemented by a MSc in Environment and Development in South Africa and PhD in Sustainable Consumption at Exeter University. She is currently an Associate Professor in Marketing at Plymouth University and her research includes advancing sustainable marketing and understanding philanthropic behaviour. Victoria has worked on various business consulting and sustainability community projects including being a founder Director of Bread and Roses CIC. She is a regional board member for the Chartered Management Institute, a Chartered Marketer (CIM), a Chartered Manager (CMgr), a Fellow of LEAD International, the UK Lead expert for ISO on Sustainable City Indicators and a board member of the Fleming Policy Centre.

Donna Ladkin

Professor Donna Ladkin

Donna is Professor of Leadership and Ethics in the University's Plymouth Graduate School of Management. A philosopher and musician by background, her approach highlights the aesthetic and ethical qualities at the heart of leadership and how it gets done. She pursues a keen interest in the leadership qualities required to develop ecologically sustainable organizations, and has researched this question with companies such as M&S, The Eden Project, The Scarlet Hotel and Riverford Farm. She is the author of numerous articles and her most recent book is Mastering the Ethical Dimension of Organizations, published by Edward Elgar earlier this year.

Martin Roach

Martin Roach

Martin is the Founder and Director of Innovation at Brands with Values, a values communications agency. He is an award-winning designer, strategist and writer and is a guest lecturer on the topic of values, sustainability and ethical branding at various leading universities. Brands with Values has been helping its clients connect with and communicate their values for the last 15 years working across culture, behaviour and communications. They enjoy a diverse client list including Fairtrade International, Barnardos, Land Securities, Payplan and the NHS.

Ben Rhodes

Ben Rhodes

Ben is the Chief Executive of Devon & Cornwall Business Council. He has a strong academic background in marine science and technology, with a BSc (Hons) in Marine Biology and an MSc in Applied Marine Science. Having begun his career at the National Marine Aquarium working as an Aquarist and Diver, Ben has since spent a significant amount of time working in the USA as a founding member of Alicia Submarines LLC, before returning the UK in 2008.

Ben’s career with DCBC began in January 2010, shortly after a final stint at Plymouth University where he read for an MSc in Business and Management. Initially, Ben took over the management of a number of European funded economic development projects, namely; ATLANT KIS and CHAIN. As a result, Ben has a wealth of experience with EU funding, project management, partnership working and international relations.

Since taking on the role of Chief Executive in May 2012, Ben has focused on developing an effective and efficient organisation, with long-term sustainability at its heart. Ben has been keen to reinforce key relationships with influential business representative organisations operating across Devon and Cornwall, through which he hopes to gain a better grasp on the wider issues affecting our businesses.

Ben has a keen interest in; business strategy, new technologies, financing business growth, and developing strong EU and global relations.

In his spare time, Ben can be found spearfishing around the South Hams coastline, dinghy sailing in Plymouth Sound, kayaking down a picturesque estuary, in his garden trying to grow vegetables / fighting with slugs, camping in (or fixing) his 1984 VW T25, or taking part in any number of other hobbies and sports.

Additional Information

Registration, refreshments and networking from 5.30pm.

This event is sponsored by:

 ESRC lockup      CIM Friends of the Earth Logo


  • Free event
  • Parking
  • Refreshments provided

Enquiries contact

Questions about this event should be addressed to Networks Support at or by telephone on 01536 207394.

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