Branding your Online Presence
Start Date: 20 Oct 2016
Start Time: 6:30 PM
End Time: 9:15 PM
Duration: 2 hours 45 minutes
Venue: Darwin area, Regents University, Inner Circle , London, NW1 4NS › View map
Member price: £12.00
Non-member price: £18.00
Event Capacity: Full
Our first speaker will draw on his wide knowledge to underline that branding has, in marketing terms, become the hot topic of the decade. Whereas in the past it was defined simply as the use of a distinctive name or symbol to differentiate a product or service, modern day analysts see it as a much more complex. It is now recognised as being involved in creating a unique name and (importantly) image in the consumers' mind, mainly through consistent marketing of communication messages and ideas. The aim of branding is to establish a significant and highly differentiated place in the market that attracts and retains customers. The digital world has, however, proved challenging for the future of brands both commercial and personal and will be the starting point for this presentation.
Our second speaker will remind us that that having an effective online presence has become ever more important in recent years, both for individuals and for businesses. In the past this would have been in the form of a website, but now equal investment is needed in social media. Choosing the right platform and developing and creating a profile with positive activity is the key to having a successful online existence. Getting it right may be challenging, but can reap great rewards; getting it wrong is easier but can have devastating consequences. However, there is no choice – online presence is an imperative part of marketing in the 21st century.
Topics will include:
- Branding in business
- Personal Branding
- Destroying the brand
- Choosing the right social media platform for your business
- Ensuring online activity is positive and productive
- Developing a workable internet marketing strategy.
The objectives of the evening are.
- To explain the continuing power of brands in the digital age.
- To ensure that your online presence supports your brand.
Professor John Egan
Professor Egan is Assistant Dean – Postgraduate Education at Regent’s University, London. He entered academia in 1997 following a career in luxury retailing initially with American Department Stores and later with Mappin & Webb and Garrard.
Professor Egan is Chair of the Academy of Marketing, Trustee and Chair of the Learning Advisory Group of the Chartered Institute of Marketing, Liveryman and Chair of the Education Committee of the Worshipful Company of Marketors and a Fellow of the Higher Education Academy.
Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing, the Journal of Political Marketing and Marketing, Intelligence & Planning. His textbook ‘Relationship Marketing’ is now in its fourth edition and has been translated into Russian, Simple Chinese and Mandarin. He has recently published the second edition of his textbook ‘Marketing Communications’.
Michael Lassman is the founder of Equality Edge, an independent consultancy, working with clients to improve inclusion and communication practices in both the real and digital worlds and, by so doing, maximizing the business benefit of time invested in social media activity.
Michael is a dynamic presenter and facilitator offering a creative approach to using various social media platforms as online marketing and communication tools. He helps people to raise their personal and organisation brand status, value and reach through effective use of social media.
As a coach, facilitator or inspirational public speaker, Michael enables and encourages people to develop their online presence, ensuring they are in the same ‘places` as their potential customers and clients and are saying the right things to get themselves noticed.
Wine and snacks will be provided
Questions about this event should be addressed to Networks Support at firstname.lastname@example.org or by telephone on 01536 207394.