Webinar: Managing communications in the digital age with the self service citizen
Start Date: 23 Jan 2017
Start Time: 6:30 PM
End Time: 7:30 PM
Duration: 1 hour
Effectively managing communications at the heart of an organisation requires a data-driven approach. This leads to informed policy making through which you can reflect, understand and be responsive to your stakeholders’ needs and expectations. It requires well-designed two-way communication channels. Managing the information generated through these channels is a crucial strategic tool in being responsive to customers’ needs (residents and businesses) and delivering the organisation’s corporate objectives.
You need digital technology to make it happen. Your senior managers need to understand how to create an environment which embraces the use of digital technologies and integrates it into what already works and is used by your customers.
Join this webinar to share learning from case studies where digital transformation has changed the interface of local authorities for its resident and business communities. It will also highlight the use of analytics, evaluation, reputation management, agile management practices and what skills can be usefully learned from managers in the commercial sector.
This CPD event will include findings from the CIPR’s Local Public Services Group’s research in 2015 which explored the changing communications landscape including how digital was transforming approaches in the public sector.
If your local authority has an example of how technology is being used to better connect with today’s citizens, contact the organising team.
This is a joint CPD-event by the Chartered Institute of Public Relations’ Local Public Service Group [CIPR LPS], the CIPR Wessex Group and the Chartered Institute of Management Southern Region Group [CMI Southern]. Many of the resources featured in the webinar can provide attendees with additional CPD points or hours for both the CMI and CIPR’s continuous professional development schemes.
Click here to book your place.
Questions about this event should be addressed to Networks Support at firstname.lastname@example.org or by telephone on 01536 207394.