Building Brands in a Volatile, Uncertain, Complex and Ambiguous World

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Start Date: 15 Mar 2017

Start Time: 5:30 PM

End Time: 8:00 PM

Duration: 2 hours 30 minutes

Venue: Manchester Metropolitan University Business School, Oxford Road, Manchester, M15 6BH › View map

Manchester Metropolitan University Faculty of Business and Law, in partnership with CMI and Greater Manchester Chamber of Commerce announce our Spring Postgraduate Masterclass by Andy Rubin, Chairman, Pentland Brands Ltd.

“Building Brands in a Volatile, Uncertain,Complex and Ambigious (VUCA) World”

Join an exciting one-off masterclass on branding and marketing with the Chairman of Pentland Brands Ltd. Pentland Brands is a UK based, private family owned brand management company, who are behind some of the world’s most well-known sports, outdoor and fashion brands. Pentland owns global brands Speedo, Canterbury, Berghaus, Ellesse and Mitre and is the footwear licensee for Lacoste, Ted Baker and kickers. The Group is the majority shareholder in JD Sports Fashion plc, a European retailer in sports and fashion operating 1,200 stores and across the group Pentland employs 20,000 people and sells its products in 195 countries. During the masterclass you will learn about the importance of the 4P’s, building your personal and professional brand, gaining consumer insight, product creation, procurement, sales and e-commerce.

Who is Andy Rubin?

Andy Rubin, MA, MBA, is Chairman of Pentland Brands Ltd. Andy is the third generation to lead the family’s brand management business. Andy read Law at Trinity College, Cambridge University and received an MBA from Harvard Business School. He is a Companion of the Chartered Management Institute and Vice President of the World Federation of the Sporting Goods Industry, an Honorary Professor at the Institute for Entrepreneurship and Enterprise Development at Lancaster University Management School and on their Advisory Board. He is also on the Advisory Panel for Warwick Business School’s MSc in Marketing & Strategy.


17.30 – 18.00 Registration and refreshments. Meet tutors, staff and other attendees over light refreshments.
18.00 – 18.15 Welcome from Rod Humphreys, Deputy Pro-Vice Chancellor, Faculty of Business and Law
18.15 – 19.15 Branding & Marketing Masterclass: Andy Rubin, Chairman, Pentland Brands Lt
19.15 – 19.30 Question and Answer Session
19.30 – 20.00 Drinks - Buffet - Networking

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