Marketing Hardware: using relevant customer activity to create meaningful customer experiences
Start Date: 27 Nov 2017
Start Time: 6:00 PM
End Time: 9:00 PM
Duration: 3 hours
Venue: Lecture Theatre 2 + Cross point Zone 2 Roland Lewinsky Building Plymouth University Drake Circus, Plymouth, PL4 8AA › View map
Admission price: Free
Event Capacity: Full
Digital trends are developing at tremendous speed and whilst some will never reach mainstream masses, others won’t be far off.
We have invited Professor Luiz Moutinho, a leading voice on marketing futures, to share his view on digital trends that are here to stay.
His talk will cover revolutionary digital trends such as:
- Emotion Response Detection
- Direct Satellite Broadcasting
- Personalised Environments
- Affective computing
- Internet of emotions
The importance of big data is undisputable. Professor Luiz Moutinho will present new social media intelligence tools and machine learning. The stage of analysis will include the coverage of iBeacons technology, audio tagging and social visualisation.
The talk will conclude with critical thinking towards de-teching and digital detox.
18:00 – 18:15 Introduction of speaker and event
18:15 – 19:15 Talk by Professor Luiz Moutinho
19:15 – 20:00 Audience questions and discussion
20:00 – 21:00 Refreshments outside the lecture theatre (Cross point Zone 2)
- Refreshments provided
- Catering provided
Questions about this event should be addressed to Network Support at firstname.lastname@example.org or by telephone on 01536 207394.