Marketing Hardware: using relevant customer activity to create meaningful customer experiences

Marketing

Start Date: 27 Nov 2017

Start Time: 6:00 PM

End Time: 9:00 PM

Duration: 3 hours

Venue: Lecture Theatre 2 + Cross point Zone 2 Roland Lewinsky Building Plymouth University Drake Circus, Plymouth, PL4 8AA › View map

Admission price: Free

Digital trends are developing at tremendous speed and whilst some will never reach mainstream masses, others won’t be far off.

We have invited Professor Luiz Moutinho, a leading voice on marketing futures, to share his view on digital trends that are here to stay.

His talk will cover revolutionary digital trends such as:

  • Fragvergence
  • Emotion Response Detection
  • Direct Satellite Broadcasting
  • Geofencing
  • Biosignals
  • Personalised Environments
  • Affective computing
  • Internet of emotions

The importance of big data is undisputable. Professor Luiz Moutinho will present new social media intelligence tools and machine learning. The stage of analysis will include the coverage of iBeacons technology, audio tagging and social visualisation.

The talk will conclude with critical thinking towards de-teching and digital detox.

Agenda:

18:00 – 18:15 Introduction of speaker and event

18:15 – 19:15 Talk by Professor Luiz Moutinho

19:15 – 20:00 Audience questions and discussion

20:00 – 21:00 Refreshments outside the lecture theatre (Cross point Zone 2)

Facilities

  • Refreshments provided
  • Catering provided

Enquiries contact

Questions about this event should be addressed to Network Support at networks.support@managers.org.uk or by telephone on 01536 207394.

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