Corporate bloggers should just be themselves

Corporate bloggers often feel the urge to strike a pose or emulate the voices of established writers, writes Jeff Haden. That's almost always a mistake, since it makes it impossible to find your own blogging style. Instead bloggers should be willing to be willing to write what they know, even when it means voicing a controversial view, Haden writes.

http://www.inc.com/jeff-haden/6-ways-to-write-a-bad-business-blog.html