Do you have a strategy for each social platform?

Submitted by Adrian Gaskell MCMI on Sat, 24/12/2011 - 17:45

I often think that people and organisations join new social networks simply because they're there and they attract a lot of traffic, without ever really having a strategy for what they'll use the platform for nor how they'll add value to customers.

I've put together this table to help you 'audit' your communities.

	Community 1	Community 2	Community 3	Community 4
Description
Purpose
Target audience
Who created it?
Age of community
Which organisational goal does it support?
Who are the key dependencies?
How much has been invested in it?
What success have you had?
What extra investment is required?
How are you justifying this?