What is in your social media policy?

I wrote recently a few tips for what should be in your social media policy after the Apple policy was leaked to the world.

6 steps to creating your social media policy
 

1.     What do you want to achieve?  The first step is to determine the purpose of your policy, how it will interact with your social media strategy and what goals you'll have in place to measure things.
2.     Who is it for?  Do you have an individual charged with using social media?  Do you want other staff, volunteers and stakeholders using social media on your behalf?
3.     What can they say?  Apple were very clear over what staff could or could not say online.  Lets be clear here, staff can be your biggest cheerleaders, but you need to give them guidelines on what is right and what is wrong.  Who do they need to go to for support if a problem falls outside their knowledge for instance.
4.     How can they say it?  The culture of your organisation dictates how you expect people to behave when interacting both with each other and with the outside world.  Apply this to social media.  How do you respond to customer complaints for instance?  Do you have a tone when talking with customers? 
5.     Where can they say it?  Do you want staff to engage mainly on your own community or on social networks like Facebook and Twitter? 
6.     When can they comment?  This isn't prescriptive, but it helps to give staff guidelines on when they'll be expected to comment online.