CMI Solent Branch Event - Making marketing work for your profile and your organisation - 22 September 2010

Date: 

22/09/2010

Title:

Making marketing work for your profile and your organisation

Speaker:

Mark Cann and associates

Description:

Do you know how to manage your online identity? Do you know your SEO from your social media marketing? Knowing how our individual and organisation's 'brands' live and develop on the world wide web is becoming a must for every manager.  Internet users (refers to B2C and B2B) are increasingly using the internet to look up information on products and using search engines such as Google to find the key people behind organisations. 

If you want to learn some of the tips of how to maximise or just protect your profile and understand the mechanics of online marketing, book for this event. 

Founder of Hampshire-based Climb Digital, Mark Cann, and colleagues will be leading the event and guiding managers through the basics of online marketing as it applies to individuals and organisations and tips for developing your presence. Climb Digital was founded in 2010 to provide online marketing services specialising in search engine marketing through PPC (Pay per click) management and SEO (Search engine optimisation). 

Mark Cann has a background of working for large agencies based in London which cover multi-channel digital marketing such as web design & development, search marketing, affiliate marketing and social media marketing. He has also specialist experience in affiliate marketing working for a European affiliate network with brands such as www.harveysfurniture.co.uk, www.tmlewin.com, www.essentialtravel.co.uk and managing their affiliate program with large affiliates such as www.myvouchercodes.co.uk and www.econversions.co.uk (www.vouchercodes.co.uk). This experience gave Mark an in depth knowledge of an industry which delivered more than two billion worth of sales for advertisers in 2009 and now accounts for an industry rising 38.2% to £72.6million* 

Part of Mark's interest is in helping brands improve the monitoring and protect their brand keywords on google 24/7, 365 days a year. Climb Digital's clients include the UK's largest blind and conservatory company - www.thomas-sanderson.com. 

* stats taken from the IAB - http://www.iabuk.net/en/1/internetadexpendituregrows310310.mxs

Booking may be completed online by clicking "Events" above.

Time:

6.30pm for 7pm

Duration:

2 hours approx

Cost:

Members £7.00, Non-Members £12.00, CMI Students £5

Venue:

Mott McDonald, Southampton

Venue Post Code:

SO50 9NW