This months Book Prize is a copy of - The Writing on the Wall: Reading the Signs of Business Success and Failure, Terence Sheppard
Book review by David Price – The Writing on the Wall: Reading the Signs of Business Success and Failure, Terence Sheppard, Wiley, ISBN: 978-1-118-31969-7
In ‘The Writing on the Wall: Reading the Signs of Business Success and Failure’, Terence Sheppard brings his experience as a business consultant to identify what it is that lead companies to fail and what they need to do to succeed. Terence gives a large number of examples of how companies fail, interestingly usually whilst a competitor is performing strongly and overtakes them in the industry. Terence identifies a number of tell-tale signs that a company is beginning to fail including: that it fails to act when things start to go wrong, it doesn’t listen to what customers are saying to it, management become detached from the ethos of the business, through to whether employees can explain what the business does and their role in at is when they’re at a BBQ. He identifies ways to rectify this, from finding ways to generate value compared to competitors through to better managing both up and down the supply chain.
This book will be of interest to everyone with an interest or career in business management, as it addresses a fundamental question in any business: what do we need to do to ensure our business survives? It goes into greater insight than a textbook and this makes it a refreshing read. There may not be many revolutionary ideas in this book though the examples paint the picture that Terence has identified a number of relevant signs for business success and failure. There are a lot of Australian companies featured in this book as examples so they not be fully appreciated by a global audience, though the message behind the failures are there for all to see.
4 stars: Strong, strongly recommended for managers and leaders
The book prize is generously donated by