Dr Karise Hutchinson MCMI

Karise HutchinsonDr Karise Hutchinson is Head of Business and Enterprise at the Ulster Business School, University of Ulster in Northern Ireland. Karise also holds a number of external appointments including Chair of Marketing and Retail at the British Academy of Management, the ESRC Peer Review College, and Consulting Editor for the International Journal of Management Review. She also provides expert commentaries on retail and management issues in the media, including local and national television, radio and newspapers. 

Over the past decade and since obtaining her PhD in 2006, Dr Karise Hutchinson has developed a strong international research profile in the area of retail and marketing.  Karise is a CIM chartered marketer and has over 15 journal publications in international business and marketing management journals, a book chapter, and has submitted over 40 papers and made presentations of her research at international conferences. She has also led a number of research projects funded by the British Academy, EU Northern Periphery Programme and Technology Strategy Board. Her research has received a number of awards including the CMI Top Articles in January 2013 and best paper awards at the British Academy of Management conferences in 2011 and 2013.

To date, the common theme of her research encompasses retail and marketing issues such as internationalisation, family firms, SME branding, supplier relationships, and social media. Karise has also engaged with businesses both large and small in a range of industries, but most notably in the retail sector through consultancy projects and Knowledge Transfer Partnership programmes. As a result, she has been invited to speak at a number of seminars and events across NI on current issues in the economy and the impact upon owner managers of businesses, town centre managers and local government councils. Her research has also been presented to committees at the NI Assembly and House of the Oireachtas.

Dr Karise has received funding to deliver a leadership course for creative industry entrepreneurs (Nov- Dec 2014).

Type: Subject Matter Experts