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Turning to the crowd for business advice ( comments)

Tue, 15/04/2014 - 09:12 by Adrian Gaskell Turning to the crowd for innovative insights is far from a new concept.  Innocentive has been providing an ideas marketplace for many years now, whilst organisations are increasingly tapping...

Is education equipping us for a social world? ( comments)

Fri, 11/04/2014 - 14:02 by Adrian Gaskell Earlier this month OECD data produced some shocking results for the UK educational establishment by revealing that 16-24 year olds were no more skilled in maths and English than those in the 55-64...

The intellectual property of crowdsourcing ( comments)

Tue, 08/04/2014 - 09:17 by Adrian Gaskell Whenever you invite outside sources into your innovation process it is inevitable that you will attract many more unsuccessful ideas than successful ones.  Dell Idea Storm for instance are said...

Is free time sufficient reward at work? ( comments)

Fri, 04/04/2014 - 06:59 by Adrian Gaskell I’ve been thinking recently about how to encourage collaborative behaviours in the workplace.  The standard carrots and sticks of workplace motivation have revolved around financial rewards and...

The crowdsourced customer journey ( comments)

Thu, 03/04/2014 - 09:01 by Adrian Gaskell Whilst you probably have a very good relationship with your employees (hopefully anyway), when you outsource the production of ideas and insights to the crowd, you’re inevitably interacting largely...

The 8 step guide to a social workplace (1 comments)

Wed, 05/03/2014 - 10:14 by Adrian Gaskell As regular readers of this blog will attest, I’m very much a believer in the need for social business to have cultural roots.  It’s my belief that many of the attempts made thus far have been...

Is your innovation looking under the streetlight? ( comments)

Tue, 01/04/2014 - 08:23 by Adrian Gaskell When it comes to innovation, there is a well known observational bias called the streetlight efffect.  It’s illustrated, if you’ll pardon the pun, by a nice story about a drunk man who has lost...

What can crowdsourcing do for you? ( comments)

Mon, 24/03/2014 - 09:11 by Adrian Gaskell When selling the Connect & Develop program within Proctor & Gamble, A.G Lafley reinforced repeatedly how important tapping into external knowledge was to the company.  For every one...

Crowdfunding inside the enterprise ( comments)

Fri, 21/03/2014 - 09:19 by Adrian Gaskell Whilst the crowdfunding market has boomed, with hundreds of platforms now offering the ability to fund and support a huge range of projects, it’s probably fair to say that the model has not made it’s...

Diversity of thought and social business ( comments)

Wed, 19/03/2014 - 07:45 by Adrian Gaskell Back in August I wrote a blog on the importance of diversity to a business.  Rather than discuss the traditional measures of diversity based upon racial or gender lines however, it looked...