Social sourcing recruitment gets the go ahead
As businesses look to social networking to recruit, companies are offering management skills training on becoming an expert in the field.
Recruiting expert AIRS is offering a new Social Sourcing Recruiter (CSSR) certification which will take managers through an eight-hour class and certification exam to turn them into social sourcing experts, reports Online Recruitment.
From blogs to networks, Microblogs and more, recruiters will be able to demonstrate the key players in social recruiting and glean a better understanding of how they can strategically improve recruitment strategy.
The company will also be launching its new LinkedIn series, consisting of four one-hour training courses offering tips and tools on building an effective brand, impacting your professional HR influence, building profiles for superior personal marketing and navigating the many ways to attract talent.
A recent study by Buck Consultants and the International Association of Business Communicators highlighted that social media can also be used to keep employees engaged, suggesting that it is a more popular way of doing so than email.
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Comments
This sounds like a reasonable training course to provide - my only quarm is the length. 8 hours. 8 hours is barely enough to turn a Facebook newbie into a comfortable user - never mind a master at exploiting various social networks.
Definately not enough time. You only really learn this stuff by living and breathing it for a length of time. Get your hands dirty and have a go. Of course you can't really do this at a company because failure is costly but you can try things out yourself.
There are more cost-effective ways to get social sourcing recruitment training that are more flexible scheduling-wise and don't require giving up an entire workday (e.g., http://aces.arbita.net/products/socialrecruiting ). Once you have strong fundamentals from that kind of coursework, then the "living and breathing" / "getting your hands dirty" approach is good. But there's no need to reinvent the wheel: take advantage of best practices in social recruitment by other companies to avoid some of the pitfalls. You can read about these on many recruitment industry blogs, etc.