Revised Checklist on Marketing Yourself

We are pleased to announce the publication of a revised Checklist on marketing yourself.  It hardly needs repeating that in these uncertain times the ability to market oneself is a ‘must have’ for any competent manager. 

 Whatever you are selling - cars, perfume, finance or your own skills and talents - to an employer or customer, the principles of sales and marketing are the same. It won't do any good to be strong, confident and skilled if you keep it a secret. To be successful, you are going to have to let the rest of the world know about yourself.

 Successfully marketing yourself involves:

 • taking a positive attitude

• believing in yourself

• trying to increase your visibility

• reviewing your image

• being enthusiastic about your work

• seeking professional help and advice where necessary

• networking as much as possible

• making the most of opportunities

• capitalising on your strengths and making them work for you.

 This checklist applies the principles of sales and marketing to this process, provides a list of actions to do and those to avoid, plus references to more detailed publications.

 CMI Members: download this Checklist for free:  http://www.Managers.org.uk/mgtdirect

 Non-members may purchase this Checklist at http://www.managers.org.uk/publications