CMI answers
We all have times when we're stuck and need to reach out for help. CMI Answers is the service for you. You can tap into the vast range of knowledge and experience that exists within the CMI community to get help with your problem. It's completely free so if you have a question you would like the answer to get started below:
Answers
The Department for Culture, Media and Sport collect statistics in this area.
This page: http://www.culture.gov.uk/publications/8462.aspx list
The Taking Part survey gives statistics on overall participation in sport and cycling and swimming proficiency, but not use of swimming pools as such.
But it might be worth contacting them direct to see if more detailed figures are available:
The responsible statistician for this release is Neil Wilson. For any queries please contact the Taking Part team on 020 7211 6968 or takingpart@culture.gsi.gov.uk.
The Sports Industry Research Centre has a website here: http://www.shu.ac.uk/research/sirc/ but their research isn't available free of charge: http://www.shu.ac.uk/research/sirc/publications.html
The Amateur Swimming Association offers some management advice and guidance here: http://www.swimming.org/asa/facilities/facilities/
The Sport England website has some research and statistics here: http://www.sportengland.org/research.aspx including a section on Tracking Trends and Sport NI has a similar page here:
http://www.sportni.net/about/PolicyAndResearch/Recent+Research but I didn’t see anything of direct relevance to your query. Sport England also does the Active People survey: http://www.sportengland.org/research/active_people_survey.aspx
This report might be useful for you Richard
A guide to swimming participation statistics in England
I would also check out the Institute of Qualified Lifeguards, whose new qualification for pool management is getting rave reviews within the industry.
Cheers, Graham