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Carrying out marketing research - Checklist 111
£4.50
Marketing research is now integral to management in many organisations, largely because the quality revolution that swept through many organisations from the 1990s argued the need to get close to customers. To do this, firms have to find out what those customers really want, and marketing research is a main route to discovering this.
Publication date September 2011.
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Member price: £2.50
Non member price: £4.50
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