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Carrying out a PEST analysis - Checklist 196
Undertaking a PEST analysis can give a better understanding of the wider business environment in which an organisation is operating. It raises awareness of threats to ongoing profitability and helps to anticipate future difficulties, so that action to avoid or minimise their effect can be taken. It can also alert the organisation to promising business opportunities for the future. The process of carrying out the analysis will help to develop the ability to think strategically.
Publication date December 2010.
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