Social Media Guide

Social Media through their user generated content and interactivity, are becoming an established way of communicating directly with colleagues, clients, stakeholders and customers. This raises issues for the working manager of how to take advantage of what social media has to offer, how to exploit the benefits and avoid the pitfalls, and how access should be managed. This leaflet will explore these questions and cover the following areas:

• What is social media?
• Why use social media as a manager?
• Why avoid social media?
• Audience
• Risk and Control
• Guidelines for using social media

 Please click here to access the PDF version of the leaflet

Further Resources

For those of you who would like further information on social media please have a look at:

• CMIs discussions, blogs, Linkedin group, facebook page, twitter steam
• Professional Manager
• Wikipedia
• Digital Content and Media Marketing - Spider Diagram
• The full range of CMIs Management Resources can be found here