Fashion management student wins top prize for vision of shop of the future

One London College of Fashion MSc student’s vision of the shop of the future has landed him a top prize from the Chartered Management Institute (CMI).

The Chancellor of the University of Arts London, Grayson Perry, presented Christian Toma, who studied for an MSc International Fashion Management, with the CMI London and South East Region’s Gold prize. Christian received the prize for his dissertation The shop of the future: bridging the online/offline experience gap in fashion retail through virtual reality at his graduation ceremony at the Royal Festival Hall.

Alice Kirkham, who studied for a BA (Hons) Fashion Management, collected the undergraduate Gold for her thesis The Instabrand? An investigation into the effectiveness of Instagram as a luxury brand identity communication tool for start-ups to gain Blue Ocean opportunity.

Christian and Alice were joined by Clara Scandella and Alexandra Pracht, who received postgraduate Silver and Bronze, and Ting en Lin and Daniella Camileri, who were awarded undergraduate Silver and Bronze.

The six winning students received CMI certificates, along with CMI membership for one year, for dissertations which showed their understanding of management and leadership in the fashion and retail industry.

Andrew Hughes, Dean of the Fashion Business School at London College of Fashion, UAL said:

At a time of great uncertainty in the economy and the country it's vitally important that we prepare the next generation of managers and business leaders to be creative and resilient. The winners of the CMI awards demonstrate that the future of the Fashion Industry is in great hands.”


Ann Bell, Higher Education Champion, CMI London & South East said:

“Working with the London College of Fashion we help to develop the next generation of fashion retail leaders and managers. Winning this award shows employers these graduates have work-ready skills and insight to bring to the job.”

The London College of Fashion has partnered with the CMI for three years, providing students with professional and academic qualifications through dual accrediting courses. In addition to the six awards, this year sees 131 BA (Hons) Fashion Management students and 24 MSc International Fashion Management students graduate with their degree as well as their professional CMI qualification.




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Notes to editors

About CMI

  • The Chartered Management Institute (CMI) is the only chartered professional body for management and leadership, dedicated to improving managers’ skills and growing the number of qualified managers.

  • Our professional management qualifications span GCSE to PhD equivalent levels, including the unique Chartered Manager award, which increases earnings potential and improves workplace performance.
  • We provide employers and individual managers with access to the latest management thinking and with practical online support which helps them embrace change, create high performing teams and keep ahead of the curve.

  • With a member community of 120,000+ managers and leaders, we promote high standards of ethical practice through our Professional Code of Conduct, and help managers build their expertise through online networks, regional events and mentoring opportunities.


  • Through the partnership London College of Fashion students become CMI Affiliate members for the duration of the programme, benefitting from online coaching, mentoring and have access to CMI’s online resources portal, Management Direct and curriculum enrichment activities through the London & South East Regional Board and member networks.

About London College of Fashion

London College of Fashion, University of the Arts London has an international reputation as a leading provider of fashion education, research and consultancy. The unique portfolio of specialist courses range in level, from short courses to postgraduate. The subject range corresponds to the process of the creation, production and promotion of fashion and the management and marketing of those activities. Many of the College’s courses are unique to the UK and offer students an experience unmatched by even a handful of specialist colleges worldwide.

The College's work is centred on the development of ideas: its staff and students use fashion alongside historical and cultural practice to challenge social, political and ethical agendas. This, combined with its forward-thinking business and management portfolio and its relationship with the global fashion and lifestyle industries, is the underpinning of its mission to "Fashion the Future."

Every dimension of the fashion industry employs LCF graduates from footwear designers like Jimmy Choo OBE and Sophia Webster to design stars like J.W Anderson and Ryan Lo, respected entrepreneurs former Chairman of the British Fashion Council, Harold Tillman CBE and Nails Inc founder Thea Green as well as fashion journalists Melanie Rickey and Sarah Harris.

As of March 2013, the College is proud to have HRH The Countess of Wessex as its Royal patron.  Throughout the three-year patronage The Countess will champion the College’s commitment to ‘Better Lives’ where fashion is used to drive change, build a sustainable future and improve wellbeing.

London College of Fashion is part of University of the Arts London (UAL) – Europe’s largest specialist arts and design university. Its unique creative community is made up of six distinguished Colleges: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communications, London College of Fashion and Wimbledon College of Arts.

For more information, please contact:

Lynsey Fox
Media and Communications Manager – Fashion and Business
T: +44 (0)207 514 6191