Fashion management students win top prizes for new insights into luxury industry

One London College of Fashion MSc student’s insight into the how changing consumer attitudes are influencing the luxury industry has landed her a top prize from the Chartered Management Institute.

Sir John Sorrell CBE, presented Maria-Elena Tzanev, who studied for an MSc International Fashion Management, with the CMI London and South East Region’s Gold prize. Maria-Elena received the prize for her dissertation Consumer Attitudes towards Product Co-Creation: A Luxury Industry Perspective at the graduation ceremony at the Royal Festival Hall.

Vanessa Marra, who studied for a BA (Hons) Fashion Management, collected the undergraduate Gold for her thesis The Rise of Mobile App Commerce: How the Luxury Fashion Industry can improve the Purchase Journey through UX to serve Millennial Consumers.

Maria-Elena and Vanessa were joined by Sofia Mehrotra and Patricia Zasadzinska who won postgraduate Silver and Bronze, and Lisa Tietz and Gabriele Adami who won undergraduate Silver and Bronze.

The six winning students received CMI certificates, along with CMI membership for one year, for dissertations which showed their understanding of management and leadership in the fashion and retail industry.

Heather Pickard, Associate Dean Fashion Business School, London College of Fashion, University of the Arts London said:

It is increasingly evident that future business related managers and leaders need to remain innovative and determined to succeed in the volatile UK and global environments. The fashion industry will be well served by the contributions of these worthy winners receiving the prestigious CMI awards.

Ann Bell, Higher Education Champion, CMI London & South East said:

Working with the London College of Fashion we inspire a generation of forward-thinking fashion leaders and managers. This award shows employers these graduates have great work-ready skills and knowledge to bring to their future careers in the fashion industry.

London College of Fashion has been partnered with CMI for four years, providing students with professional and academic qualifications through dual-accredited courses. In addition to the six awards, this year sees 85 BA (Hons) Fashion Management students and 16 MSc International Fashion Management students graduate with their degree as well as their professional CMI qualification.

Last year’s CMI Gold winner Alice Kirkham, commented:

CMI's support was a key part of my learning experience contributing to my attitude in the workplace and propelling my success within Fashion Ecommerce. I would recommend CMI membership to any student who wants to enrich their learning experience as the resources will support you in education and beyond

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About CMI

The Chartered Management Institute (CMI) is the only chartered professional body for management and leaderships, dedicated to improving managers' skills and growing the number of qualified managers.

Our professional management qualifications span GCSE to PhD equivalents, including the unique Chartered Manager award, which increases earning potential and improves workplace performance. We have been registered as an apprentice assessment organisation by the Skills Funding Agency.

CMI has led the way in developing a suite of trailblazing management apprenticeships with a 40-strong group of employers. These start from Level 3 (team leader) and Level 5 (operations manager) through to Chartered Manager Degree Apprenticeship. The Senior Leader Master's Degree Apprenticeship gives employers the option to upskill up to executive and C-suite level. CMI is a Skills Funding Agency-registered apprentice assessment organisation.

We provide employers and individual managers with access to the latest management thinking and with practical online support that helps them to embrace change, create high-performing teams and keep ahead of the curve.

With a member community of more than 157,000 managers and leaders, we promote high standards of ethical practice through our Professional Code of Conduct, and help managers to build their expertise through online networks, regional events and mentoring opportunities.

About London College of Fashion

London College of Fashion, University of the Arts London has an international reputation as a leading provider of fashion education, research and consultancy. The unique portfolio of specialist courses range in level, from short courses to postgraduate. The subject range corresponds to the process of the creation, production and promotion of fashion and the management and marketing of those activities. Many of the College’s courses are unique to the UK and offer students an experience unmatched by even a handful of specialist colleges worldwide.

The College's work is centred on the development of ideas: its staff and students use fashion alongside historical and cultural practice to challenge social, political and ethical agendas. This, combined with its forward-thinking business and management portfolio and its relationship with the global fashion and lifestyle industries, is the underpinning of its mission to "Fashion the Future."

Every dimension of the fashion industry employs LCF graduates from footwear designers like Jimmy Choo OBE and Sophia Webster to design stars like J.W Anderson and Ryan Lo, respected entrepreneurs former Chairman of the British Fashion Council, Harold Tillman CBE and Nails Inc founder Thea Green as well as fashion journalists Melanie Rickey and Sarah Harris.

As of March 2013, the College is proud to have HRH the Countess of Wessex as its Royal patron. Throughout the three-year patronage The Countess will champion the College’s commitment to ‘Better Lives’ where fashion is used to drive change, build a sustainable future and improve wellbeing.

London College of Fashion is part of University of the Arts London (UAL) – Europe’s largest specialist arts and Design University. Its unique creative community is made up of six distinguished Colleges: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communications, London College of Fashion and Wimbledon College of Arts.

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