Persuasive Presentation Design – the craft of designing compelling messages

Question Time

Start Date: 08 Sep 2016

Start Time: 6:00 PM

End Time: 9:00 PM

Duration: 3 hours

Venue: BCS London Office , 1st Floor, The Davidson Building, 5 Southampton Street, London, WC2E 7HA › View map

Communication is at the heart of virtually everything we do in our working lives. We communicate using the spoken word in the sales pitch, the leadership presentation, the bid for promotion, and in change management. We use it as an instrument of both our corporate and personal ambitions.

In all these cases, our objective is to affect the future behaviour of our audience – how they will think, feel, and act. We take for granted that what we say is what is received and remembered by others. But the truth is usually very different - and the cost to us can be significant.

If we are to be truly effective, we need to design our presentation of ideas in a way which is not just understandable, but also memorable and convincing. Too often only scant and ill-informed attention is paid to design. Instead, a mis-placed emphasis is put on over-complicated and dense slide-ware (or on theatrical transmission). We have all been victims of this - we should all now know that it is counter-productive.

Whereas neuroscience and anthropology provide us with explanation and understanding, Aristotle and Cicero provide us with the craft. Although technology has changed markedly in the last two millennia, human beings have not.

This session provides the tools to enable you to design presentation messages consistently and have real confidence in achieving the outcome desired.


Gareth Bunn

Gareth has run his own company since leaving Capegmini in 2007. He specialises in executive coaching, bid/presentation design, and training in communications, consultancy, and related skills.

He has coached bid teams on over 20 major deals straddling all industry sectors.

In the ‘90s he was introduced to and inspired by “rhetoric” and oratory. Ever since, he has pursued that interest, along with neuroscience, psychology and anthropology.

He draws on over 40 years of experience in both public and private sectors. Previously a Partner in Ernst & Young and a Vice President in Capgemini. And a BCS member for decades!

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