The Art of Personal Branding

Written by Jess Lloyd - 05 September 2018

A digital finger print

In an age where brand is king, you need to make sure you have a distinct personal brand. There's sure to be something every student can do to promote their profile, increase their impact and create a new buzz around their personal brand.

Not got a brand? Oh yes you do. Of course, your CV is the most obvious way in which you present brand "you". You'll have taken the time to fine-tune your language and your presentation to ensure it draws positive attention. But your conduct, dress, email signature, voicemail greeting combine to create a "brand experience" that communicates your personal values. So it's time to take control of it.

What Is Personal Branding?

So what are we referring to when we say "personal branding"? Personal branding is promoting yourself and what you stand for. Your personal brand consists of your skills and experiences that make up who you are.

Why Is Personal Branding Important?

Put simply, having an effective personal brand will help you stand out from the competition - i.e your peers in your field.

Personal Branding Tips

So how do you build your personal brand? Grow your personal brand with these tips:

  1. Think Inside-out

    Is your signature style the same-old, same-old? Your look may not be important to you, but it matters to those who work around you, because you reflect on them if they promote or champion you. This is particularly important to consider when you are attending networking events, and of course job interviews.

  2. Make Your Passion Pay Off

    Are you passionate about your course, industry or sector, but unknown online? Sharing your enthusiasm and expertise through a well-researched and constantly updated blog is a sure-fire way to build your profile. It also identifies you as an expert and lets you build relationships with people interested in your subject matter.

  3. Watch Your Language

    You can often make a large impact by making small changes to your language. Avoid downplaying your accomplishments, or using exaggerated language on your CV or in interviews. Using direct, clear language will get a better message across, and make your qualifications seem genuine.

  4. Focus On Wise Words

    How you communicate is obviously crucial, but it's something many of us struggle with. Conversational language works best. So ditch the jargon and be WISE – warm, intelligent, sincere and enthusiastic – for the best chance to connect and make an impression.

If you are taking a CMI backed course you can find tips on how to improve your personal brand on ManagementDirect.


Jess Lloyd

Northerner in London. Dog lover. Beyoncé super-fan. Univeristy of Hull class of 2016. PR and Campaigns Executive @cmi_managers

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