Guerst reviewers choice

The E myth revisitedBook review by Robert Newman - The E-Myth Revisited by Michael E. Gerber


Published by Harper Business; 3rd Revised edition ISBN 978-0887307287


Michael E. Gerber has said that, “A true business opportunity is the one that an entrepreneur invents to grow him or herself. Not to work in, but to work on.” And, spoiler alert, that is the key message at the heart of “The E-Myth Revisited”. 


“The E-Myth Revisited” is a pacey read. The book is aimed at people who are running their own small business, who are managing a department or who are responsible for profit and loss account. It’s clearly for senior team members, but whilst its entitled “small business” its lessons are as valid for a department of a mega-global corporation. The tone of the book is engagingly down-to-earth, sprinkled liberally with sound-bites and anecdotes.


Although I do rate this book very highly – I’ve recommended it to countless clients over many years – it can be a little unrealistic in places (and the last chapter is nothing but a sales pitch for Mr Gerber’s consultancy services) trying to treat everyone as the new McDonalds ignoring all technical skill in “doing the do” on a day to day basis. I know of some excellent one-person-led technical businesses for whom the book’s advice not truly relevant, and in subsequent books Mr Gerber has tried (unsuccessfully in my opinion) to recognise this and still apply the moral of the E-Myth. Even so, I still think that “The E-Myth Revisited” is an absolute must-read for anyone who’s running any form of organisation.


The book advocates drilling down to tap into the essence of your organisation, modelling your business processes to unlock there potential and – through the implementation of excellent systems and strategic delegation and outsourcing – achieving a healthier work-life balance rather than spending every waking hour in the office.


For my business, the take-home messages from the book were about effective systems and a reliable team. With these two aspects in place, a prosperous business and a fulfilling home life don’t have to be mutually exclusive.


Borrow from CMI library Buy from

Robert Newman – Biography



Robert Newman“My name is Rob Newman and I have been an accountant for almost twenty years.



During that time I have helped both private individuals and business clients to achieve their goals through straight forward, proactive and practical advice, given on a fixed fee basis, with a value for money principle. My mission is to add value to my clients' business and personal affairs.



At various times I’ve also been a chef, soldier, civil servant, bodybuilder, corporate warrior, retailer, part trained physiotherapist and life adviser. I’ve started and run several business and I’ve made and lost a lot of money.



Today, my accountancy firm offers clients a tailored and personal service and strives to exceed their needs. Our highly experienced team seeks first to understand the unique business pressures facing each of our clients before creating commercial and workable solutions to those complex challenges.

Our firm’s vision is to achieve this while demonstrating the accessibility of our partners and the fact that we genuinely care - about our clients and about their businesses. Consequently, well over 90% of our clients are a combination of repeat business and new clients to whom we have been recommended by our existing, satisfied customers.”