Feras Al-Tal PgD, FCMI, FinstSMM, ICF

Feras Al-TalFeras’ accreditations and expertise are supported by 15 years of experience developed while working extensively with FTSE 1000 companies in Europe, the Middle East and Latin America. This experience equips him with an insight that focuses on commercial success within a range of business environments. 

Feras serves government officers, sales leaders and learning and development professionals to build and maintain a world-class organization, evolve teams personally and professionally to drive sustainable results, and execute a customer and change -led CEO strategy.

Feras provides methodology-based solutions with robust skills programs based on the best practices that have emerged from the researchers & developers working with the organizations that are getting it right, to accelerate business growth, corporate change and produce transformative powers and speed.

Feras offers a common, consistent process and scalable approach and language throughout the organization to help you win new business and close complex sales faster, and methods to cultivate a coaching environment needed to support a customer-centric sales strategy.


He has ‘cracked the code’ that identifies the standout performance that enable his clients to make bold commitments and produce outcomes about which they are passionate and drive ROI. 

Feras combines his coaching and mentoring skills in positions that have included leading and developing high-performing regional teams across sales and marketing and strategic T&D functions to deliver Commercial Transformation; working for some of the largest and most respected companies in the Region.


He brings with him a decade of experience, he was assigned as the Head of Academy at Casino group for Middle East & Asia till 2008. Prior to this, he was the Former Manager of the commercial operations at Orascom Telecom in Levant & Asia. From 1999 till 2005,  Following a successful 5 year track record of smashing targets, Feras led a national transformation programme which became the largest and most successful in Orascom Telecom Levant and Asia. 

While Feras has provided 'on the job' leadership coaching, and acted as a negotiating adviser, managing large customer portfolios and budgets for over 10 years. He has spent the past 5 and a half years providing executive coaching to hundreds of senior managers to increase their political agility and managerial competencies to produce transformative powers and speed And He has consulted with key leaders on numerous strategic alliance management in private practices.