Prof Ian Bruce CBE CCMI FCIM

I BruceProfessor Ian Bruce CBE, CCMI, FCIM, is Vice President of RNIB (Royal National Institute of Blind People). He is also founder and President of the Centre for Charity Effectiveness at City University London’s Cass Business School which he headed for 20 years. It is one of the largest such university centres in the world.


Previously he was Director General of RNIB; chief executive of Volunteering England; Assistant Chief Executive of the London Borough of Hammersmith and Fulham, Assistant Chief Executive of Age Concern England; and a marketing manager with Unilever.


He has written (academic and professional) and broadcast extensively. His book “Charity Marketing” is in its fourth edition and his academic writing has been cited over 400 times in academic journals.


He has founded or co-founded 12 local, national and international nonprofit organisations and has taken lead roles in several international organisations.


He was the first charity chief executive to be made a Companion of the Chartered Management Institute (where he sits on the Nominations Committee), and the first to be given the Outstanding Achievement Awards of both the National and UK Charity Awards.