Location: Hybrid between home and our London or Corby office Reports to: Senior B2B Marketing Manager Salary: £30,000 plus excellent benefits Closing Date: 29th August 2024 *Please note, this role is being offered on a 12 month fixed-term contract* About the role: As a B2B Marketing Executive, you will play a pivotal role in supporting the B2B marketing team by developing and executing marketing strategies that resonate with our diverse audiences. Your primary focus will be on promoting CMI’s B2B product portfolio to various sectors, including Higher Education, employer partners, private training providers, management consultancies, and international markets. Responsibilities: Market Research: Utilise customer and competitor research to develop and refine propositions that meet the specific needs of our audiences. Positioning and Messaging: Support the development of positioning and messaging tailored to specific products and audiences. Campaign Development: Work with the marketing team to develop campaigns that drive demand and promote product value, clearly articulating how we solve our buyers’ problems. Content Creation: Craft compelling marketing collateral tailored to support B2B sales and engagement conversations, including persuasive case studies showcasing the success and impact of CMI’s propositions. Value Proposition: Integrate evidence and proven value into our value propositions and sales collateral to identify and address gaps, collaborating with the marketing & product insight researcher as needed. SEO and Copywriting: Employ SEO copywriting techniques to optimise all marketing collateral and online content, ensuring high visibility and engagement across digital platforms while maintaining the integrity of our marketing messages. Web Content: Create compelling web content tailored for B2B audiences, ensuring it aligns with overall marketing strategies and enhances CMI’s online partner experience. About you: We are an inclusive employer and welcome all diverse backgrounds, where individuality is celebrated, creating both a forward-thinking team and a supportive space for everyone in the CMI team. We actively invite applications from diverse cultures and experience. We are looking for someone who can enhance our culture and align with our core values. We want someone who is ‘Passionate’ in making a positive difference to the skills of managers and leaders, ‘Practical’; with the ability to make quick and smart decisions, ‘Progressive’ about creating a better future and maintaining a ‘Professional’ code of conduct, through being accountable and ethical in everything that we do. Experience in B2B marketing or a related field. Basic understanding of product marketing principles and best practices. Good copywriting skills with the ability to create clear and engaging content. Strong communication skills, capable of engaging effectively with various stakeholders. Ability to manage multiple tasks and projects simultaneously. Comfortable working in a fast-paced environment and meeting deadlines. Innovative thinker with problem-solving skills. Why CMI: Are you looking to join a dynamic and ambitious organisation? At CMI, new leadership and management strategies are at the fore-front of what we do. We know the importance of fresh ideas and encourage new perspectives. We are a not for profit, Sunday Times Best Company To Work for 2023, with a Platinum Accreditation with Investors in People. We offer an engaging, flexible and collaborative culture with a wealth of opportunity for professional development. It doesn’t stop there. We believe we are only as good as the people that work at CMI and in turn offer a competitive benefits package for all employees: Flexible working – whether that’s from home or in the office; wherever works best for you. We are not a traditional 9 to 5, we are flexible with what hours you work and when you work. Our offices in both London and Corby provide comfortable collaboration spaces for team get-togethers 21 days’ holiday + 8 days’ Bank Holiday + 4.5 days allocated for CMI holiday over Christmas and New Year period – with annual leave days increasing with length of service and the opportunity to buy and sell holiday Wellbeing and mental health – in-house mental health first-aid trainers, BUPA Employee Assistance for 24 hour support and access to Kooth, an online mental health platform Inclusion at our core – Our colleague-led Inclusion Hubs for Ethnicity, LGBTQIA+, Menopause, Age, Disability and SocioEconomic are open for anyone to join CMI membership – take advantage of our amazing courses and become a Chartered Manager. Plus, CMI will pay your professional membership to one additional organisation of choice Rewards and Recognition scheme – cash prizes awarded to employees throughout the year Socials – with an active social team, we have a book club, baking club, gardening club, Karate classes and regular team outings Pension – we add an extra 6% of your gross salary to your pension pot every month after 3 months About us: The Chartered Management Institute (CMI) sets the Professional Standard in Management and Leadership. We have worked with businesses and education providers to inspire people to unleash their potential through qualifications, apprenticeships and training to become skilled, confident and successful managers and leaders, resulting in Chartered Manager status – the ultimate management accolade, which is proven to boost individuals’ career prospects, management capability and impact in the workplace. Personal data which you provide through your application will be used for recruitment purposes only. For further details, see our privacy policy on our website. By submitting your CV/application, you are agreeing for your data to be used this way. We reserve the right to close this vacancy earlier than advertised should we receive a high number of suitable applicants.
