Listicle: Heritage branding: a tool for developing purpose and people Written by Suanny Gouw MCMI Wednesday 28 June 2023 Share Share to LinkedIn Share to Facebook Share via email Don’t underestimate the strength of a shared heritage for fostering purpose and withstanding change. Here are five lessons for leaders wanting to leverage it in their own organisations The emphasis and importance of heritage has become increasingly significant in Singapore and other countries around the world. As a diverse and multicultural society, in Singapore we appreciate the importance of our shared heritage as a source of strength and unity and how it can help us withstand the pressures of an increasingly complex world, especially with the shifting focus towards diversity and inclusion. An organisation can similarly leverage its rich history, values and traditions to create a heritage brand. Heritage branding can be a powerful tool for developing people and capabilities within an organisation, fostering a sense of pride, purpose and belonging. Keep reading for five ways that you can use heritage branding in your organisation Login or register below for Free Instant Access We’re carrying out essential system maintenance between 12 - 19 January 2026. During this time, some CMI services will be temporarily unavailable, including new friend registrations. Please check back from 19th January - we look forward to welcoming you! Find out more Login If you are already registered as a CMI Friend, Subscriber or Member, just login to view this article. Confirm your registration Login below to confirm your details and access this article. Sign in with email Email remember me remember Forget? Please confirm that you want to switch off the "Sign in with email" remember me feature. Yes No Listicle Looking for top tips, checklists or listed ways to help you along with your management and leadership journey? You can find these here with practical tools and tips to help you to become a better manager Members See More CMI Members have access to thousands of online learning and CPD resources. Learn more about our membership benefits Join The Community CMI offers a variety of flexible membership solutions, tailored to your needs. Find out more and get involved in the CMI community today.
