Location: Flexible/hybrid working with main office being in Corby or London Reporting to: Marketing Manager Salary: £38,000 Closing Date: 21st July 2023 About the role: We are looking for an experienced and dynamic marketing professional to support the Marketing Manager in developing effective campaigns and suitable tools and resources to maximise the acquisition, retention and renewal of our rapidly growing UK and international markets. Responsibilities: Lead the development of clear campaigns that support stakeholders in engaging with diverse audiences, driving product awareness, maximising conversion and engagement across our UK and international partner communities Work with the international sales and engagement team to provide collateral, resources and effective marketing campaigns to drive product awareness and sales in key target markets Create compelling marketing campaigns to support the launch of new products in line with product development roadmap Identify key messages and proof points, and communicate them effectively across multiple channels Support the marketing manager in the marketing planning and execution of flagship events, utilising a range of print and digital media to ensure successful promotion. Propose creative ways to drive the acquisition, retention and renewal of our B2B partners Collaborate with the marketing team to deliver projects against the marketing roadmap and wider business objectives Work with the Digital team to overhaul and optimise partner-facing web pages and collateral – enhancing SEO and user experience. About you: We are an inclusive employer and welcome all diverse backgrounds, where individuality is celebrated, creating both a forward-thinking team and a supportive space for everyone in the CMI team. We actively invite applications from diverse cultures and experience. We are looking for someone who can enhance our culture and align with our core values. We want someone who is ‘Passionate’ in making a positive difference to the skills of managers and leaders, ‘Practical’; with the ability to make quick and smart decisions, ‘Progressive’ about creating a better future and maintaining a ‘Professional’ code of conduct, through being accountable and ethical in everything that we do. Demonstrable marketing experience in a fast-paced, collaborative environment Proven expertise in product marketing, execution of marketing campaigns and events Ability to track and understand campaign analytics to derive insights and actionable recommendations, and optimise multi-channel activity accordingly Strong ability to communicate effectively with key stakeholders and manage accordingly Excellent content and copywriting skills Great attention to detail A strong team player, creative, innovative and adaptable Self-motivated, flexible, and willing to take a “can-do” attitude Results-oriented, embracing challenges and meeting deadlines Ability to work at pace without compromising quality. Why CMI: Are you looking to join a dynamic and ambitious organisation? At CMI, new leadership and management strategies are at the fore-front of what we do. We know the importance of fresh ideas and encourage new perspectives. We are a not for profit, Sunday Times Best Company To Work for 2023, with a Platinum Accreditation with Investors in People. We offer an engaging, flexible and collaborative culture with a wealth of opportunity for professional development. It doesn’t stop there. We believe we are only as good as the people that work at CMI and in turn offer a competitive benefits package for all employees: Flexible working – whether that’s from home or in the office; wherever works best for you. We are not a traditional 9 to 5, we are flexible with what hours you work and when you work 25 ½ days’ holiday + 8 days’ Bank Holiday – with annual leave days increasing with length of service and the opportunity to buy and sell holiday Wellbeing and mental health – in-house mental health first-aid trainers, BUPA Employee Assistance for 24 hour support and access to Kooth, an online mental health platform Inclusion at our core – Our colleague-led Inclusion Hubs for ethnicity, LGBTQIA+ and MPeople (Menopause) are open for anyone to join CMI membership – take advantage of our amazing courses and become a Chartered Manager. Plus, CMI will pay your professional membership to one additional organisation of choice Rewards and Recognition scheme – cash prizes awarded to employees throughout the year Socials – with an active social team, we have a book club, baking club, Pilates classes and regular team outings Pension – we add an extra 6% of your gross salary to your pension pot every month after 3 months About us: The Chartered Management Institute (CMI) sets the Professional Standard in Management and Leadership. We have worked with businesses and education providers to inspire people to unleash their potential through qualifications, apprenticeships and training to become skilled, confident and successful managers and leaders, resulting in Chartered Manager status – the ultimate management accolade, which is proven to boost individuals’ career prospects, management capability and impact in the workplace. Personal data which you provide through your application will be used for recruitment purposes only. For further details, see our privacy policy on our website. By submitting your CV/application, you are agreeing for your data to be used this way. We reserve the right to close this vacancy earlier than advertised should we receive a high number of suitable applicants.
