Advice: How to win clients as an independent consultant Written by Ian Wylie Wednesday 05 June 2024 Share Share to LinkedIn Share to Facebook Share via email From extending your reach to avoiding the hard sell, two consultants give their top tips on winning new business Making the move into independent consulting is not for the faint-hearted, but promises a wide range of benefits: from the flexibility to choose where, when and how you work to the freedom to define your ideal work-life balance. Being an independent also means more control over the clients you work with and the projects you take on. However, the responsibility for finding those clients and projects rests solely on your shoulders. On a positive note, the market is becoming more fragmented, says Catherine Myszka, partner at April Strategy. “IR35 has led to some individuals banding together into small SME consultancies to take advantage of the small-companies exemption, and pressure on budgets means that clients are now demanding more value from their consultancies so are open to embracing the smaller, nimbler, more cost-effective options,” she says. Are you Chartered? The Chartered Management Consultant (ChMC) accreditation is the highest status you can achieve in the management consulting profession. Find out more There has been a rise in fractional working too. Independents with specialisms are, says Catherine, able to pick up multiple clients at once by having a specific USP, specialism or their own IP that allows them to sell their total value, rather than their day rate. But there’s a flipside, she warns. Want to learn the best ways to win new clients in the current environment? Login or register below for Free Instant Access Login If you are already registered as a CMI Friend, Subscriber or Member, just login to view this article. Confirm your registration Login below to confirm your details and access this article. Sign in with email Email remember me remember Forget? Please confirm that you want to switch off the "Sign in with email" remember me feature. Yes No Register for Free Access Not yet a Member, Subscriber or Friend? Register as a CMI Friend for free, and get access to this and many other exclusive resources, as well as weekly updates straight to your inbox. You have successfully registered As a CMI Friend, you now have access to whole range of CMI Friendship benefits. Please login to the left to confirm your registration and access the article. Advice Looking for advice and guidance? Whether you are looking for topical tips or information, you can find the latest advice and guidance from the CMI team here. Members See More CMI Members have access to thousands of online learning and CPD resources. Learn more about our membership benefits Join The Community CMI offers a variety of flexible membership solutions, tailored to your needs. Find out more and get involved in the CMI community today.
