“Chartered status gives me personal validation and a professional network”

It is perhaps ironic, then, that while Jo created a business that gave her the freedom and flexibility to work around her children, her married life necessitated working in farming – an intense industry that, as Jo points out, “never stops”.  

But just four years into her new business, Jo suddenly became a lone parent to her three young children. It became even more important for her to be “the parent I wanted to be”, while continuing to deliver high standards for her clients. 

It was, she says, challenging at times, particularly as she felt she had to hide her home situation to prospective clients and employers. 

“I’ve faced a lot of prejudice due to being a woman and a lone parent,” she admits. “It’s only in the past couple of years that I’ve started to share that I parent solo.”

Yet Jo’s no-nonsense approach has enabled her to navigate difficult situations. In fact, it’s what makes her the leader she is. 

Never scared of saying no

“I balance being approachable with being extremely clear and direct,” she says. “I’m never scared of saying no if I feel it’s best for the business. My focus is on ensuring people feel valued, heard and able to succeed to the best of their abilities. Part of that is being a straight talker and being direct with people.”  

Equally, Jo is comfortable making big changes in an organisation if she believes there is an issue with workplace culture. She has not been afraid to “exit people very quickly” in the past if they happen to be negatively impacting morale.