Article: Premier League leadership head shares his diversity tips Written by CMI Insights Tuesday 09 September 2025 Share Share to LinkedIn Share to Facebook Share via email Diversity is an increasingly emotive subject, which can leave managers scared of making mistakes. Piers Martin, head of leadership and workforce development at the Premier League, shares how to keep the conversation open… In today’s political climate, the subject of equality, diversity and inclusion (EDI) can feel loaded and difficult to approach. Piers Martin, the Premier League’s head of leadership and workforce development, recently shared his tips on handling diversity more confidently at a CMI web event, hosted by Anthony Thomas, diversity and inclusion lead for the CMI Wales Regional Board. Here are five things he told us… 1. Diversity should be par for the course Piers said he doesn't see himself as a diversity-led manager – that should simply be a given for all leaders. But in his work at the Premier League, he sees leaders at too many football clubs simply passing EDI off as someone else’s job. This, he said, is a problem, because diversity is linked to improved performance. “If they're not seeing diversity as a priority, they're not seeing high performance as a priority,” said Piers. “The whole point should be around developing your team, your people and the organisation. Open and honest dialogue is how you will improve.” 2. Tune out the noise In the event live chat, attendees shared what they find most challenging when managing diversity. The most common response was “fear leading to silence”. In today’s politically charged environment, the thought of making a mistake around EDI can be paralysing. Piers, who is deaf, used his tinnitus as an analogy, saying leaders have to learn to tune out the societal noise. Be critical about the information you’re receiving and understand how biases can affect your opinions and decisions. “The more people can understand that, the more the societal noise will subside, or at least they’ll cope with it and manage it,” he said. “I understand why people are frightened of the political implications around diversity, but it comes down to what the organisation is there to achieve.” Watch in full: Diversity and Inclusion – Removing the Fear of Open Conversations For Piers, the “golden thread” of diversity isn’t found in diversity training. It’s in listening to people’s stories directly, which helps you become a compassionate leader. 3. Learn from the people in front of you For Piers, the “golden thread” of diversity isn’t found in diversity training. It’s in listening to people’s stories directly, which helps you become a compassionate leader. Keep reading: two more tips Login or register below for Free Instant Access Login If you are already registered as a CMI Friend, Subscriber or Member, just login to view this article. Confirm your registration Login below to confirm your details and access this article. Sign in with email Email remember me remember Forget? Please confirm that you want to switch off the "Sign in with email" remember me feature. Yes No Register for Free Access Not yet a Member, Subscriber or Friend? Register as a CMI Friend for free, and get access to this and many other exclusive resources, as well as weekly updates straight to your inbox. You have successfully registered As a CMI Friend, you now have access to whole range of CMI Friendship benefits. Please login to the left to confirm your registration and access the article. Article Our extensive range of articles are designed to keep you in the loop with all the latest management and leadership best practice, research and news. Members See More CMI Members have access to thousands of online learning and CPD resources. Learn more about our membership benefits Join The Community CMI offers a variety of flexible membership solutions, tailored to your needs. Find out more and get involved in the CMI community today.