Article: What’s in a name? The power of giving your project the right title Written by Ian Wylie Wednesday 08 May 2024 Share Share to LinkedIn Share to Facebook Share via email As a consultant, whether you want to grab people’s attention or rally the team for long-term change, it’s worth putting the time into naming projects effectively. Here’s why it matters – and what to watch out for… The title given to an IT or other change project can often seem like a trivial afterthought. But research suggests a project's name can have a significant impact on its chances of success – sending important signals about the project and its purpose. The name is often the first thing people encounter about a project, and first impressions matter. A catchy or intriguing name can grab attention and generate interest from potential users, investors or stakeholders. It sets the tone and helps to convey the project's aims, values and personality. How to help your clients with ESG reporting Name choice can also have wide-reaching implications. The announcement of a project’s name is often the first opportunity for sceptics to roll their eyes. But a carefully chosen and impactful name focused on outcomes not only signals the project’s purpose but can increase support throughout the organisation. A name that clearly communicates the project’s mission and vision can help form expectations, excite emotions, galvanise teams and put down markers for the completed project's legacy. What do you think of the name Project Titanic? Read more… Login or register below for Free Instant Access Login If you are already registered as a CMI Friend, Subscriber or Member, just login to view this article. Confirm your registration Login below to confirm your details and access this article. Sign in with email Email remember me remember Forget? Please confirm that you want to switch off the "Sign in with email" remember me feature. Yes No Register for Free Access Not yet a Member, Subscriber or Friend? Register as a CMI Friend for free, and get access to this and many other exclusive resources, as well as weekly updates straight to your inbox. You have successfully registered As a CMI Friend, you now have access to whole range of CMI Friendship benefits. Please login to the left to confirm your registration and access the article. Article Our extensive range of articles are designed to keep you in the loop with all the latest management and leadership best practice, research and news. Members See More CMI Members have access to thousands of online learning and CPD resources. Learn more about our membership benefits Join The Community CMI offers a variety of flexible membership solutions, tailored to your needs. Find out more and get involved in the CMI community today.
