Interview: Building your personal brand? Craft a look that says “this is who I am” Written by Mark Rowland Tuesday 06 September 2022 Share Share to LinkedIn Share to Facebook Share via email How you dress is an integral part of branding yourself, both off- and online, as this Chartered Manager and expert image consultant explains Leaders think deeply about how they present themselves: President Zelensky wears khaki green shirts to communicate his solidarity with Ukraine’s armed forces; Supreme Court judge Baroness Hale famously wore a giant spider brooch when announcing that the UK government’s decision to suspend Parliament during the Brexit process was unlawful. This is something that Ann Skidmore CMgr takes note of; she has always had an eye for the best dress code for the moment. When she worked in HR, people would ask her how to put certain looks together – looks that would be professional, but would allow them to express themselves. Sensing a business opportunity, she set up her consultancy, Ann Skidmore Associates, to put her skills to good use, helping others develop their image and personal brand. In other words, helping managers authentically articulate who they are and what they stand for in the way they present themselves. “Above all, it’s about creating a look that allows you to say, in the way you look and carry yourself, ‘this is who I am’.” When Ann first started her consultancy, dress codes in businesses were more rigid than they are now. In recent years, the rules have relaxed, particularly post-pandemic with more people working from home offices. There’s much more room for authentic self-expression – which is important in combating self-doubt and creating more inclusive workplaces. Keep reading for expert advice on how to build your personal brand Login or register below for Free Instant Access Login If you are already registered as a CMI Friend, Subscriber or Member, just login to view this article. Confirm your registration Login below to confirm your details and access this article. Sign in with email Email remember me remember Forget? Please confirm that you want to switch off the "Sign in with email" remember me feature. Yes No Register for Free Access Not yet a Member, Subscriber or Friend? Register as a CMI Friend for free, and get access to this and many other exclusive resources, as well as weekly updates straight to your inbox. You have successfully registered As a CMI Friend, you now have access to whole range of CMI Friendship benefits. Please login to the left to confirm your registration and access the article. Interview At CMI, we’re hugely privileged to have contributed to many people’s management and leadership journeys. Take a look back at some of the people we’ve interviewed for some top tips and exclusive insight. Members See More CMI Members have access to thousands of online learning and CPD resources. Learn more about our membership benefits Join The Community CMI offers a variety of flexible membership solutions, tailored to your needs. Find out more and get involved in the CMI community today.