Leadership and Management Apprenticeships

Slow growth in parents' awareness of degree apprenticeships means their children may be missing out

The Age of Apprenticeships 2017

School leavers from disadvantaged backgrounds risk missing out on ‘free’ degree apprenticeships.

CMI surveyed 1,004 parents of 11-18-year olds in July 2017:

  • Just 20 per cent of parents have heard of degree apprenticeships
  • Affluent parents are 2.5 times more likely than the less well-off to know about this new route to university
  • Low awareness of ‘earn as you learn’ degree apprenticeships could leave behind less privileged school leavers

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We’re now in danger of higher apprenticeships quickly transforming from being perceived as an alternative route into employment for the less able, to being a highly attractive option out of reach to all but the elite. Universities, schools and employers need to work with parents to raise awareness, challenge perceptions and help all young people to consider this new route to a degree and employment.
Petra Wilton, CMI’s Director of Strategy


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