Alice Kirkham, who studied for a BA (Hons) Fashion Management, collected the undergraduate Gold for her thesis The Instabrand? An investigation into the effectiveness of Instagram as a luxury brand identity communication tool for start-ups to gain Blue Ocean opportunity.
Christian and Alice were joined by Clara Scandella and Alexandra Pracht, who received postgraduate Silver and Bronze, and Ting en Lin and Daniella Camileri, who were awarded undergraduate Silver and Bronze. The six winning students received CMI certificates, along with CMI membership for one year, for dissertations which showed their understanding of management and leadership in the fashion and retail industry.
The London College of Fashion has partnered with the CMI for three years, providing students with professional and academic qualifications through dual accrediting courses. In addition to the six awards, this year sees 131 BA (Hons) Fashion Management students and 24 MSc International Fashion Management students graduate with their degree as well as their professional CMI qualification.