London College of Fashion

London College of Fashion.

Fashion management student wins top prize for vision of shop of the future.

One London College of Fashion MSc student’s vision of the shop of the future has landed him a top prize from the Chartered Management Institute (CMI).

The Chancellor of the University of Arts London, Grayson Perry, presented Christian Toma, who studied for an MSc International Fashion Management, with the CMI London and South East Region’s Gold prize. Christian received the prize for his dissertation The shop of the future: bridging the online/offline experience gap in fashion retail through virtual reality at his graduation ceremony at the Royal Festival Hall.

London College of Fashion

Alice Kirkham, who studied for a BA (Hons) Fashion Management, collected the undergraduate Gold for her thesis The Instabrand? An investigation into the effectiveness of Instagram as a luxury brand identity communication tool for start-ups to gain Blue Ocean opportunity. Christian and Alice were joined by Clara Scandella and Alexandra Pracht, who received postgraduate Silver and Bronze, and Ting en Lin and Daniella Camileri, who were awarded undergraduate Silver and Bronze. The six winning students received CMI certificates, along with CMI membership for one year, for dissertations which showed their understanding of management and leadership in the fashion and retail industry.

The London College of Fashion has partnered with the CMI for three years, providing students with professional and academic qualifications through dual accrediting courses. In addition to the six awards, this year sees 131 BA (Hons) Fashion Management students and 24 MSc International Fashion Management students graduate with their degree as well as their professional CMI qualification.

Andrew Hughes, Dean of the Fashion Business School at London College of Fashion, UAL said:

At a time of great uncertainty in the economy and the country it's vitally important that we prepare the next generation of managers and business leaders to be creative and resilient. The winners of the CMI awards demonstrate that the future of the Fashion Industry is in great hands.

For more information please contact:

Jacqueline Clifton, Good Relations t: 020 7861 3030

Becca Davis, Chartered Management Institute t: 020 7421 2727