“It’s always about resilience”: The Female Lead’s Edwina Dunn OBE on women’s fight for recognition

Written by Dave Waller Thursday 18 April 2024
Tesco Clubcard and The Female Lead pioneer is now connecting women with role models. In a recent CMI Leading Issue event, she shared insights including the power of the “invisible pound” and the importance of sorting out childcare support.
Edwina Dunn OBE

Edwina Dunn OBE is one of the country’s leading entrepreneurs. As co-founder of Dunnhumby, she masterminded the data science behind Tesco Clubcard, the world’s largest loyalty scheme, in an era when tech and retail were male-dominated. 

CMI’s chief executive, Ann Francke OBE, describes Edwina as “a real trailblazer”. In 2013, Edwina launched the Female Lead, a non-profit organisation that connects women with role models – since named as one of the world’s top initiatives for female empowerment.  

Ann and Edwina recently met as part of CMI’s Leading Issue series. They discussed Edwina’s achievements as a woman in technology, the role of male allies and the magic that happens when girls meet their role models. 

Watch: Edwina Dunn in The Leading Issue 

Read on: Five insights from the Tesco Clubcard and The Female Lead pioneer


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