Case Study: Sunway University Wednesday 15 December 2021 Share Share to LinkedIn Share to Facebook Share via email Sunway University in Malaysia welcomes students from across the globe. The university champions quality education, supporting enterprise, and undertaking research focused on key global problems. We spoke to Assoc. Prof. Dr. Cheah You Sum, Head of Department of Management at the Sunway University Business School. Being accredited and recognised by CMI helps hugely with student recruitment. Creating recruitment possibilities "Our partnership with CMI allows my students, whether they are Malaysian or international students, to gain a degree recognised and validated by CMI. They can confidently seek employment with international firms whether in Asia or in the EU. In these areas where it is challenging to get jobs, my students were successful because of the skills that they learned on the CMI course. I feel that the CMI brand has opened up real possibilities for my students, and has a direct and positive impact on their employability. The fact that our Management and Leadership qualifications have been accredited and recognised with the CMI carries a lot of weight. This helps us hugely in terms of student recruitment. It’s something that students look forward to having as an additional qualification from a Chartered body on top of what they are learning in their degree study." Adding tangible career value "Many students are unaware that they are applying theories from their degree learning to daily work activities. But as a teacher and mentor, the moment you join the dots for them and make them realise that they are actually solving daily operational issues, then students realise how valuable their learning has been. I think that the quality of the programme is enhanced by CMI’s requirement that we teach a certain curriculum. There are requirements for deep knowledge of theories and also application to solve problems, which I think are the qualities of all good management degrees." Reaping the partnership benefits "I would say that there is inherent value in seeking a partner like CMI, which is an established Chartered body. They have already done so many things right. Communication is vital within this partnership, so that you can reap the benefits. It has allowed us access to resources and materials that would have cost us a lot of money if we had not partnered with CMI. In fact my colleagues are telling me how useful CMI materials are, and our students are using the additional materials from the CMI as well." Looking ahead to future growth "I am very happy with where our partnership is at, and where it’s going. We already have many beneficial, useful activities, especially for our students. I am looking forward to continuing to develop our strong engagement with CMI. My advice to institutions seeking partnership is to go for it, because we have already reaped so much benefit in the last 2 years. I look forward to seeing where else we can go." Like this article? Why not share it. Share to LinkedIn Share to Facebook Share via email You might also like these posts on this topic: Topic: How independents can win against encroaching rivals Independent consultants must differentiate themselves from competition, such as positioning as trusted specialists Read article Article Topic: Empowering leadership through somatic trauma-informed coaching: my CMI journey Caron Sanders-Crook FCMI shares how studying for a CMI Level 7 Diploma deepened her approach to compassionate leadership Read article Article Topic: “Leadership needs to be held to professional standards” Dr Ayham Ammora FCMI is running for the role of chancellor at the University of Cambridge Read article Article Topic: “Management was a natural extension of my love of science” Steff Gaulter CMgr MCMI, shares how moving into management felt like an extension of her passion for weather presenting Read article Article Browse all posts Don’t miss out - get notified of new content Sign-up to become a Friend of CMI to recieve our free newsletter for a regular round-up of our latest insight and guidance. CMI members always see more. For the widest selection of content, including CPD tools and multimedia resources, check out how to get involved with CMI membership. Newsletter More ways to get involved Case Study We’re really proud of all of the managers, employers and training providers who choose to work with CMI, so here we’ve arranged a selection of their success stories. Members See More CMI Members have access to thousands of online learning and CPD resources. Learn more about our membership benefits Join The Community CMI offers a variety of flexible membership solutions, tailored to your needs. Find out more and get involved in the CMI community today.