Most people think purpose is about a compelling statement that explains why you exist as an organisation. I disagree.
A sense of purpose comes from not only a meaningful reason to be, it is also about the culture in which to thrive; the goals we need to achieve and the resolve, energy, commitment and drive to achieve the impossible.
Sadly, a large percentage of managers say that defining and embedding purpose is one of the things they are weakest at doing, and their employees agree.
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