Most people think purpose is about a compelling statement that explains why you exist as an organisation. I disagree.
A sense of purpose comes from not only a meaningful reason to be, it is also about the culture in which to thrive; the goals we need to achieve and the resolve, energy, commitment and drive to achieve the impossible.
Sadly, a large percentage of managers say that defining and embedding purpose is one of the things they are weakest at doing, and their employees agree.
Special research conducted for my latest book, People with Purpose, by online polling company YouGov, points to what you need to do to inspire super performance from your team.
YouGov polled 1,880 managers and 2,200 employees across a range of commercial sectors, public sector and charity organisations. Here are the top eight behaviours YouGov identified that motivate your people by giving them a greater sense of purpose.
Register for Free Access
Not yet a Member, Subscriber or Friend? Register as a CMI Friend for free, and get access to this and many other exclusive resources, as well as weekly updates straight to your inbox.
You have successfully registered
As a CMI Friend, you now have access to whole range of CMI Friendship benefits.
Please login to the left to confirm your registration and access the article.
Looking for top tips, checklists or listed ways to help you along with your management and leadership journey? You can find these here with practical tools and tips to help you to become a better manager
Members See More
CMI Members have access to thousands of online learning and CPD resources. Learn more about our membership benefits
Join The Community
CMI offers a variety of flexible membership solutions, tailored to your needs. Find out more and get involved in the CMI community today.