What will be keeping the C-suite awake at night in 2022?

We’re already into the second month of 2022. After another incredibly difficult year of uncertainty, angst, constant change, health concerns and logistical backlogs, the C-suite has had to be agile and make difficult decisions without really knowing what the future might hold. The pandemic and the country’s response to it have created great splits. Some companies have profited enormously, and others are in survival mode as markets and settings are continually transforming. 

But certain issues will continue to be on the minds of C-suites across the world, whatever industry they belong to. 

1. Pervading uncertainty

People tend to seek reassurance and answers from leaders in times of uncertainty, however it isn’t always easy to provide them in this unpredictable day and age. The C-Suite are struggling to deal with their own anxieties of living in a tumultuous world. CEOs, CFOs and sales directors are increasingly concerned about cashflow – especially as orders continue to be cancelled or delayed, often with very little notice. For some this is pretty much all they are able to focus upon.