Reorganise your attention to boost your decision impact

Written by Nuala Walsh Tuesday 04 June 2024
Nuala Walsh explains how inattention is a growing epidemic and secret saboteur of decision-making – and shares five ways to reorganise your attention and “tune in” to the right voices
A hand tuning a radio

Are you about to make a tough decision

The most underestimated risk isn’t economic, commercial, political or even cyber risk. It’s human decision risk and the ability to pay enough attention to hear what really matters. 

While leaders get many decisions right, unanticipated errors can be disproportionately damaging to careers, lives and livelihoods. A substantial body of research attributes disasters to human error and reduced attention spans. It’s time to pay attention to inattention.

A modern dilemma: the attention trap

Attention spans are shortening as audiences become more impatient, consuming information in soundbites and 280-character limits. In 2013, Professor Sune Lehmann analysed the top 50 trends on X and found that the average conversation circulated for 17.5 hours. By 2016, this had dropped to 11.9 hours. Today, it’s likely to be less.

Want to discover how to “tune in” to what matters?


If you are already registered as a CMI Friend, Subscriber or Member, just login to view this article.

Confirm your registration

Login below to confirm your details and access this article.


Please confirm that you want to switch off the "Sign in with email" remember me feature.

Register for Free Access

Not yet a Member, Subscriber or Friend? Register as a CMI Friend for free, and get access to this and many other exclusive resources, as well as weekly updates straight to your inbox.

You have successfully registered

As a CMI Friend, you now have access to whole range of CMI Friendship benefits.

Please login to the left to confirm your registration and access the article.