Seven tips to build a personal brand as an independent management consultant

Recent research from Morning Consult reveals that two-thirds of Gen Z adults view a robust personal brand as essential in the world of work, much more than their older colleagues. 

Some of this might stem from exposure to influencer culture, but perhaps this younger generation also see how personal branding can provide opportunity in uncertain economic times, a lesson consultants of all ages can apply to thrive in their careers.

To stand out in a crowded market, independent management consultants can leverage their unique strengths, focus on delivering value and build an authentic, compelling personal brand. That’s the message from Rachel Murphy ChMC, founder of The Grafter consultancy, and Ranjit Sidhu ChMC, director of ChangeQuest, two experienced independents who share their advice for building a resilient brand below.

1. Choose work that aligns with your values

Authenticity is at the heart of branding, says Ranjit, who advises independent consultants to focus on projects that align with their values and expertise. 

“You choose the types of work you do or the industry sector you work in, so strengthen your credentials in that area,” she notes.

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Choosing fulfilling work ensures that your passion and commitment shine through, leading to stronger client relationships and a more enjoyable career. Ranjit warns against pursuing work that drains your energy.

2. Focus on results that speak for themselves

For Rachel, a brand is built on the foundation of delivery. 

“Branding needs to be centred on actual delivery, and then the brand almost builds itself,” she says. Consistently producing measurable results for clients creates a reputation for reliability and value. By delivering exceptional work and ensuring clients achieve their goals, you can position yourself as a trusted expert. 

Rachel recommends showcasing your achievements on platforms like LinkedIn and other social media channels, but she emphasises that these stories must be “steeped in reality and evidence”. This transparency builds trust with potential clients.