I first considered the concept of “EDI-nativity” during a brainstorming session at the start of the year with my colleagues, Wong Kar Kei and Ashish Passi, as we were setting goals for our company, twimbit, for 2022.
twimbit has always been a digital-native business, built on the foundation of taking a technology-first approach to every customer and employee journey. This has allowed us to innovate and challenge some of the world’s most successful companies in how we deliver better outcomes.
By contrast, “digital-adopted” companies – those looking to incorporate technology into their business processes solely to keep abreast of today’s digital revolution – do not enjoy the same competitive advantage that we do and are limited in their overall ability to innovate.
This got us thinking…
We started wondering if the same principles can apply to equality, diversity and inclusion (EDI). Can an EDI-native mindset (versus an EDI-adopted mindset) offer a competitive edge, akin to how being digitally native has already helped us develop?
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