What’s in a name? The power of giving your project the right title

Written by Ian Wylie Wednesday 08 May 2024
As a consultant, whether you want to grab people’s attention or rally the team for long-term change, it’s worth putting the time into naming projects effectively. Here’s why it matters – and what to watch out for…
Person writing question mark on a post it note

The title given to an IT or other change project can often seem like a trivial afterthought. But research suggests a project's name can have a significant impact on its chances of success – sending important signals about the project and its purpose

The name is often the first thing people encounter about a project, and first impressions matter. A catchy or intriguing name can grab attention and generate interest from potential users, investors or stakeholders. It sets the tone and helps to convey the project's aims, values and personality.

Name choice can also have wide-reaching implications. The announcement of a project’s name is often the first opportunity for sceptics to roll their eyes. But a carefully chosen and impactful name focused on outcomes not only signals the project’s purpose but can increase support throughout the organisation. A name that clearly communicates the project’s mission and vision can help form expectations, excite emotions, galvanise teams and put down markers for the completed project's legacy.

What do you think of the name Project Titanic? Read more…


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